Virtual Vers https://virtualvers.com Fri, 25 Oct 2024 10:36:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://virtualvers.com/wp-content/uploads/2024/06/android-chrome-512x512-1-150x150.png Virtual Vers https://virtualvers.com 32 32 Master Local SEO for Small Businesses: A Guide https://virtualvers.com/digital-marketing/master-local-seo-for-small-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=master-local-seo-for-small-businesses Fri, 25 Oct 2024 05:42:23 +0000 https://virtualvers.com/?p=9080 Mastering local SEO is key for small businesses. It helps drive more targeted traffic and attract new customers. This guide will show you how to optimize your online presence and improve your local search rankings.

Whether you’re new to local SEO or want to improve your efforts, this article is for you. You’ll learn how to optimize your Google My Business listing and use local link building tactics. These strategies will help your small business grow.

Key Takeaways

  • Understand the importance of local SEO for small businesses and how it can drive more targeted traffic and local customers.
  • Learn how to optimize your Google My Business listing to improve your visibility in local search results.
  • Discover effective strategies for claiming and managing your local directory listings to ensure consistent NAP (Name, Address, Phone) information.
  • Implement on-page optimization tactics, such as localizing content and meta tags, to optimize for local keyword variations.
  • Leverage local link building strategies to boost your authority and improve your local search rankings.

Importance of Local SEO for Small Businesses

As a small business owner, you know how key it is to find local customers. Local search optimization is a great way to do this. It makes sure your business shows up when people search for what you offer nearby.

Understanding Local Search Intent

People search online for many reasons. Some want info, others are ready to buy. Local search intent is about what people want when they search for local businesses. Knowing this helps you meet your customers’ needs better.

Reaching Target Customers in Your Area

Location-based marketing is vital for local SEO. By making your online presence local-friendly, you attract more local customers. This can boost your sales and make your business stronger.

Adding local SEO to your marketing plan is crucial for small businesses. It helps you improve your local search rankings and connect with your audience. By understanding local search intent and using location-based marketing, you can get more leads and sales.

Optimizing Your Google My Business Listing

Your Google My Business (GMB) listing is key for local SEO. It helps you show up in local searches and connect with people nearby. By focusing on google my business optimization and local listing management, you can draw more local customers and leads.

First, make sure your GMB listing is filled out and current. Add your business name, address, phone, website, hours, and a good description. Pick the right category and use keywords to match local searches.

Then, add great visuals to your GMB listing. Use photos and videos to show off your products and business. This helps customers understand what you offer and makes a good first impression.

  • Keep your GMB listing updated with any changes, like new hours or services.
  • Ask happy customers to leave reviews to boost your visibility and trust.
  • Reply to all reviews, good or bad, to show you care about your customers.

By optimizing your Google My Business listing, you can rank better in local searches. This helps you connect with more customers and grow your business.

Key Factors for Optimizing Your GMB ListingDescription
Complete Business InformationMake sure your business details like name, address, phone, hours, and website are correct and current.
Captivating VisualsUpload high-quality photos and videos to show off your business, products, and services.
Positive ReviewsAsk happy customers to leave reviews and answer all reviews professionally.
Relevant KeywordsUse relevant keywords in your business description and other listing details.

Claiming and Managing Local Directory Listings

Claiming and managing your business on major local directories is key for local SEO. These listings boost your online presence and credibility. They help you show up in local searches and attract more customers.

Major Local Directories to Focus On

There are several important platforms for local directory listings:

  • Yelp
  • Bing Places for Business
  • Apple Maps
  • Facebook Business Page
  • Yellow Pages
  • Manta

Claiming and optimizing your listings on these sites can help you reach more people. It increases your chances of showing up in local searches.

Ensuring Consistent NAP Information

Keeping your Name, Address, and Phone (NAP) info the same everywhere is crucial. Inconsistent NAP data can hurt your local SEO. Make sure to update your NAP details on each listing to keep your online presence strong.

By focusing on your local directory listings and keeping your NAP info consistent, you can improve your small business’s local visibility. This will help attract more local directory listings, local link building, and consistent nap information for your customers.

How to Master Local SEO for Small Businesses

As a small business owner, mastering local SEO is key to getting more customers. By making your online presence strong and connecting with your community, you can beat your rivals. This way, you become the top choice for people looking for what you offer.

To start, let’s look at the main steps to master local SEO for your small business:

  1. Optimize your Google My Business listing: Make sure your business info, like name, address, and phone number, is right and the same everywhere online.
  2. Claim and manage local directory listings: Take control of your listings on big sites like Yelp, Bing Places, and Apple Maps. This boosts your visibility and builds trust with potential customers.
  3. Localize your content and meta tags: Use local keywords and phrases in your website’s content, titles, and meta descriptions. This tells search engines you serve a specific area.
  4. Leverage local link building strategies: Connect with local groups, organizations, and other businesses to get valuable backlinks. This boosts your local standing.
  5. Engage with your local community: Join local events, team up with other small businesses, and support community projects. This builds relationships and raises your visibility.

By using these local seo strategies and small business seo tips, you’ll be on your way to mastering local SEO. This will help attract more customers to your small business.

Local SEO TacticBenefits
Google My Business OptimizationImproved local visibility, increased trust, and better customer engagement
Local Directory ListingsEnhanced online presence, increased citation signals, and higher search engine rankings
Localized Content and Meta TagsBetter alignment with local search intent, higher relevance, and better positioning in local SERPs
Local Link BuildingStrengthened local authority, improved trust signals, and increased referral traffic
Community EngagementStronger brand reputation, increased customer loyalty, and more opportunities for word-of-mouth marketing

Enhancing On-Page Optimization for Local SEO

Your website’s on-page optimization is key for local SEO. By localizing your content and meta tags, you show your business’s local appeal. This helps attract customers looking for your products or services in your area.

Localizing Content and Meta Tags

Include your city, state, or region in your website’s content. This means adding it to page titles, headings, and body text. It helps search engines see your business’s local focus.

Also, make sure to optimize your meta tags. Use local keyword optimization in your title tags and meta descriptions. This makes your website’s search snippets more appealing to local users.

Optimizing for Local Keyword Variations

Find the local keyword variations your customers use. This could be “plumber in [city]” or “best Italian restaurant in [city]”.

Use these keywords naturally in your content. Avoid stuffing them. This boosts your local search rankings and attracts the right customers.

Leveraging Local Link Building Strategies

Building a strong local link profile is key for better local search rankings. Good local link building gets you quality backlinks from local sites, directories, and groups. This boosts your local authority and makes you more visible in your area.

Here are some top ways to use local link building for your small business:

  1. Claim and Optimize Local Directory Listings: Make sure your business is on big local directories like Google My Business and Bing Places. Use the same name, address, and phone number everywhere to help your local SEO.
  2. Collaborate with Local Bloggers and Influencers: Talk to local bloggers and influencers in your field or area. Offer to write guest posts or share your expertise. This shows off your local knowledge and products.
  3. Participate in Local Events and Sponsorships: Sponsor local events or charities to get backlinks from their sites. This also helps you connect with your audience and build a strong local brand.
  4. Leverage Local Partnerships and Co-Marketing: Work with other local businesses on marketing projects. This can include joint content or promotions. It’s a win-win for both of you and boosts your local visibility.

Using these local link building strategies can improve your online presence. It also helps you rank better in searches and attract more local customers.

Engaging with Local Communities and Events

As a small business owner, getting involved in your local community is key. It can really help your local SEO. By teaming up with local groups and sponsoring events, you become more visible. You also get to connect with your audience in a meaningful way.

Building Local Partnerships and Sponsorships

Creating local partnerships can change the game for your business. Look for chances to work with other businesses or groups that share your values. You might host events together, promote each other’s stuff, or support a local cause.

Supporting local sports teams, festivals, or charities is a great idea. It shows you care about the local community engagement. Don’t forget to show off your business by putting your name and logo everywhere. Also, tell people to check out your website or social media.

By getting involved and making local partnerships, you boost your business’s image. You’ll gain more loyal customers and improve your local SEO.

Monitoring and Responding to Local Reviews

In today’s world, local reviews are key for your small business’s online image. They affect your reputation and help with local SEO. It’s vital to know how to handle local reviews well.

Start by checking your reviews on sites like Google, Facebook, Yelp, and others. This keeps you updated on what customers say. You can then quickly respond to good or bad feedback.

  • Answer both positive and negative reviews in a professional way.
  • Thank customers for their feedback, even if it’s not good.
  • Offer help or solutions to show you care about their satisfaction.

Also, try to get happy customers to leave reviews. This can help your rating and make you more visible online. Make it easy for them to share their good experiences.

PlatformImportance for Local Reviews
Google My BusinessGoogle’s platform for local business listings, reviews are a key factor in local SEO and credibility.
FacebookA popular platform for consumers to share their experiences with local businesses.
YelpA leading directory for local reviews, particularly in service-based industries.

By keeping up with local reviews and responding well, small businesses can improve their online image. This helps with customer relationships and local search visibility. It’s crucial for success online.

Utilizing Local SEO Tools and Analytics

Using the right local SEO tools and analytics is key. They give you insights, track your progress, and help you make better decisions. They also help your small business show up better online.

Popular Local SEO Tools and Platforms

Choosing the right local SEO tools can be tough. But picking a few top platforms can really help. Here are some of the best local SEO tools to use:

  • Google My Business Insights – This free tool from Google gives you deep analytics. It shows how customers interact with your listing, what they search for, and how well you’re doing.
  • Moz Local – Moz Local helps you manage your business listings online. It makes sure your name, address, and phone number are the same everywhere.
  • BrightLocal – BrightLocal offers tools for local SEO. It tracks your rankings, helps you get more citations, and manages reviews. This helps you improve your local presence.
  • Yext – Yext is a top platform for managing your business listings. It lets you update your info quickly across many directories and search sites.
  • Local SEO Checker – This tool from SEMrush audits your local SEO. It finds ways to improve and tracks your progress over time.
ToolKey FeaturesPricing
Google My Business InsightsAnalytics on customer engagement, search queries, and performance metricsFree
Moz LocalListing management, citation building, and NAP optimization$129 per location per year
BrightLocalRank tracking, citation building, and review managementStarts at $29 per month
YextListing management and sync across directories and search platformsCustomized pricing based on business needs
Local SEO CheckerLocal SEO audits, optimization recommendations, and performance trackingStarts at $99 per month

By using these local seo tools and local seo analytics, you can understand your local market better. You can track your progress and make smart decisions. This will help your small business be more visible online.

Integrating Local SEO with Other Marketing Channels

To get the most from your local SEO, mix it with other digital marketing. This includes social media and pay-per-click (PPC) ads. Together, they make a strong digital marketing plan for your small business.

Aligning Local SEO with Social Media

Using local SEO and social media together is powerful. Make your social media profiles better with local keywords and details. This boosts your online presence.

Ask customers to leave reviews and share your content on Facebook, Instagram, and Google My Business. This helps your local SEO and brings more visitors to your site.

Leveraging Local SEO and PPC

Combining local SEO with PPC ads is very effective. Use local keywords and target your ads to people in your area. This grabs the attention of those looking for your business locally.

TacticsBenefits
Local SEO and Social Media IntegrationImproved online visibility, increased customer engagement, and enhanced local brand awareness
Local SEO and PPC AlignmentTargeted reach to local customers, faster results, and a more comprehensive digital marketing strategy

By blending your local SEO with other marketing, you create a complete digital strategy. This helps your small business shine in your local market and attract more customers.

Conclusion

Mastering local SEO is key for small businesses to succeed today. By using the tips from this guide, you can get more people to see your business online. This helps you attract more customers in your area and beat your rivals.

Optimizing your Google My Business listing is a great start. You should also use local directories and partner with local businesses. Plus, keep an eye on what people say about you online. These steps help you become an expert in local SEO.

Start using these local SEO tips now. Your small business will grow and thrive in your community. A strong local SEO presence is crucial for small businesses. It helps you connect with your audience and stand out online.

FAQ

What is the importance of local SEO for small businesses?

Local SEO helps small businesses reach people nearby. It makes sure your business shows up when people search online. This way, more people can find and visit your store.

How do I optimize my Google My Business listing for local SEO?

Your Google My Business (GMB) listing is key for local SEO. Keeping it up to date helps more people find you. It’s a great way to connect with locals.

What local directories should I focus on for my small business?

Claiming your business on big local directories is important. Make sure your Name, Address, and Phone (NAP) info is the same everywhere. This helps people find and trust your business.

What on-page optimization strategies should I use for local SEO?

On-page optimization is vital for local SEO. Make your website’s content and meta tags local-friendly. Also, find and use local keywords that people search for.

How can I build high-quality local backlinks for my small business?

Getting good local backlinks helps your business rank better. Get links from local sites, directories, and groups. This shows you’re a trusted local business.

How can I engage with my local community to improve my local SEO?

Joining local events and partnering with groups boosts your SEO. It helps you reach more people and build trust.

Why is it important to monitor and respond to local reviews?

Reviews are key for local SEO. They affect your business’s reputation. Learn to handle reviews well to improve your ranking and gain trust.

What local SEO tools and analytics should I use for my small business?

Using the right tools helps you understand and improve your SEO. Find tools that help you track and analyze your online presence.

How can I integrate local SEO with my other marketing channels?

Combining local SEO with other marketing is smart. It makes your online presence stronger. Learn how to mix local SEO with social media and ads for better results.

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ESET Canada Renews Calgary Flames Partnership for 3 More Years https://virtualvers.com/sports/eset-canada-renews-calgary-flames-partnership-for-3-more-years/?utm_source=rss&utm_medium=rss&utm_campaign=eset-canada-renews-calgary-flames-partnership-for-3-more-years Fri, 11 Oct 2024 12:39:22 +0000 https://virtualvers.com/?p=9052 ESET Canada Extends Partnership with the Calgary Flames for Another Three Years, Celebrating Regional Success and Community Engagement

TORONTO, Oct. 11, 2024 /CNW/ – Tech and Sport will collide for the next three years at the Scotiabank Saddledome, the proud home of the Calgary Flames.

The ink has dried and it’s official — ESET Canada, a global leader in cybersecurity solutions, has extended its partnership with the Flames. This renewed commitment reflects ESET’s ongoing success and brand momentum in Western Canada, where the partnership has played a significant role in driving regional business growth and brand recognition in the B2B segment.

“Our partnership with the Calgary Flames has brought us closer to our customers by meeting them where they are,” said Bob Bonneau, Country Manager for ESET Canada. “This collaboration allows us to engage meaningfully with the vibrant hockey community in Alberta and beyond, creating opportunities for deeper connections through our shared passions. By being present both on the ground and in the arena, we’re able to build stronger relationships with customers while growing our presence in Western Canada.”

Thanks to brand exposure with the Flames, ESET Canada has experienced substantial growth in Western Canada, making it the fastest-growing region for the company. This success is driven by increased market penetration in Alberta’s mid-market enterprise segment, contributing to an impressive 75% overall business growth in the region. Business customers, particularly mid-market companies struggling with cybersecurity talent gaps, are rapidly discovering and gravitating toward ESET MDR services.

As a part of the renewed agreement, ESET Canada will receive five minutes of Digitally Enhanced Dasherboard (DED) time during each of the 41 regular season Flames home games, enhancing brand visibility during key moments of the game. The updated agreement also features prominent rinkboard placements and LED exposure, complementing the TV spots and “Protect the Net” in-game broadcast feature. These efforts collectively ensure that ESET remains a visible and trusted name within the arena and among its target audience.

“We are delighted to continue our partnership with ESET Canada,” said Lorenzo DeCicco, Chief Operating Officer of Calgary Sports and Entertainment Corporation (CSEC). “ESET’s commitment to cybersecurity aligns perfectly with our own emphasis on strong defence, both on and off the ice. We are also pleased with ESET’s support of grassroots hockey initiatives, another alliance with CSEC’s mission to be the heartbeat of our community.”

The sports buck does not stop with the NHL either. ESET Canada is also committed to supporting women’s sports at the local level. This season, the company is a proud supporter of the Leaside U13AA girls’ hockey team in the Greater Toronto Area. ESET believes that the intersection between the representation of women in tech and women in sport is deeply connected, and the team is dedicated to supporting both of these opportunities. A great example is how ESET Canada runs an annual Women in Cybersecurity Scholarship, aimed at empowering the next generation of women leaders in tech.

Stay tuned for more opportunities in the future as ESET continues to support youth sports across the country.

About ESET

ESET® provides cutting-edge digital security to prevent attacks before they happen. By combining the power of AI and human expertise, ESET stays ahead of known and emerging cyberthreats — securing businesses, critical infrastructure, and individuals. Whether it’s endpoint, cloud or mobile protection, our AI-native, cloud-first solutions and services remain highly effective and easy to use. ESET technology includes robust detection and response, ultra-secure encryption, and multifactor authentication. With 24/7 real-time defense and strong local support, we keep users safe and businesses running without interruption. An ever-evolving digital landscape demands a progressive approach to security: ESET is committed to world-class research and powerful threat intelligence, backed by R&D centers and a strong global partner network. For more information, visit www.eset.com 

SOURCE ESET Canada Inc.

https://prnmedia.prnewswire.com/news-releases/eset-canada-extends-partnership-with-the-calgary-flames-for-another-three-years-celebrating-regional-success-and-community-engagement-816295032.html

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Pioneering AI technology from Bain & Company powering Athena Pathway’s bid for British victory in inaugural Women’s America’s Cup https://virtualvers.com/sports/pioneering-ai-boosts-athena-pathways-womens-americas-cup-bid/?utm_source=rss&utm_medium=rss&utm_campaign=pioneering-ai-boosts-athena-pathways-womens-americas-cup-bid Fri, 11 Oct 2024 12:37:15 +0000 https://virtualvers.com/?p=9049 Unique, cutting-edge AI simulation tools and technology deployed by Bain to optimise British competitors’ racing performance in the world’s premier global sailing competition

LONDON, Oct. 11, 2024 /PRNewswire/ — Pioneering AI advances developed by Bain & Company are being harnessed by Britain’s team of world-class women sailors in their bid to make sporting history by winning the inaugural Women’s America’s Cup in this weekend’s finals at the pinnacle of global sailing competition.

Bain is partnering with Athena Pathway and its sailing teams, Britain’s entrants in the Women’s and Youth America’s Cup races, to bring state-of-the-art AI technology to power their challenges for victory in the world’s oldest sporting trophy contest, with this year marking the first-ever women’s race in the competition. Watch the video here.

Athena Pathway was founded by the British sailing champions Hannah Mills OBE and Sir Ben Ainslie, the world most decorated Olympic sailors, to change the landscape of competitive high-performance sailing by bringing diversity and equal opportunities to the sport in the UK. Britain’s Athena Pathway teams in the Women’s and Youth America’s Cup include women sailors and youth sailing talent with a collective six Olympic medals and 22 sailing World Championship medals. They are competing against crews from the United States, Canada, France, Germany, Spain, Italy, the Netherlands, Switzerland, Sweden, Australia and New Zealand.

Bain & Company’s Advanced Analytics Group, the firm’s AI practice, and a team of expert Bain consultants have worked in close collaboration with Athena Pathway sailors, coaches and teams at its base in Barcelona and remotely, to develop and deploy unique AI-powered simulation tools and technology to enhance and optimise the performance of the Athena Pathway teams in their bid for America’s Cup wins.

The AI technology developed by Bain for Athena Pathway exploits detailed race performance data pulled from sensors fitted on the specialised, high-performance AC-40 yachts used in the America’s Cup racing – a new class of one-design foiling monohull yacht designed to ensure teams secure wins based entirely on the talent, technique and skills of competing crews.

Harnessing the data captured from race trials, practices and early phases of the America’s Cup competition, the unique AI technology from Bain enables sophisticated analysis by the Athena Pathway teams  supported and advised by Bain’s expert consultants, to maximise speed and optimise manoeuvres on the water, enhancing sailing efficiency in the high-speed racing and helping to achieve the best overall race performance. AI-powered simulations allow the Athena Pathway teams the test multiple “what if” race scenarios onshore during training, saving time versus testing these on the water, as well as adjusting real-time decision-making in simulated race conditions on the water.

Hannah Mills, Athena Pathway’s co-founder and Team Principal at the yacht’s helm in the women’s races, said: “Using AI to really help us learn and evolve and upskill very quickly has been a huge part of our training in preparation for the America’s Cup. Bain’s partnership with us has been integral to trying to achieve our goal of winning. When I look at what Bain has been doing with us, particularly on the ground, I’ve never had a partnership quite like it.”

The AI simulations, driven by Bain’s custom-built deep-learning AI model, unique to this project, acts as a ‘digital twin’ of Athena Pathway’s real-life AC40s yachts. This enables the crews to optimise so-called “velocity made good” (VMG), a key driver of race performance, for the yachts using interactive mapping enabling visualisation of both past, real sailing manoeuvres as well as simulated scenarios the teams want to test out. The AI models, pulling from around six million individual data observations captured by the sensors used, across more than 40 types of input variable, provide instantaneous feedback and real-time insights on specific scenarios of interest to the teams as they plan their race tactics and strategy.

Chris Draper, head coach for Athena Pathway, added: “Having the AI tools and being able to share that collaboratively has been enormous for us. It really has been a game-changing relationship. We’ve got sensors throughout the boats that give us direct feedback on how things are moving, the loads and strains, so you can identify exactly what is happening. We’re literally learning every day how to optimize performance and the AI tool is enabling us to do that, providing us with really, really interesting results. It thinks slightly outside of the box and it’s proving exceptionally useful for us.”

Discussing the partnership with Athena Pathway, Hugo Parkinson, Bain senior partner and leader of the firm’s Advanced Manufacturing practice in EMEA, said: “We are hugely excited to have partnered with Athena Pathway in this ground-breaking way. The unique AI tools we’ve been able to bring to their challenge in the America’s Cup is pioneering and is helping the teams solve some of their biggest challenges in the racing. It’s learned how to sail the boat and now it makes a series of AI-powered recommendations on how to sail it faster. Being able to bring this sort of advanced analytics to such an exciting environment is incredibly helpful in furthering the ambitions of Athena Pathway in this top-tier sport. For us at Bain, there’s also the tremendous benefit of what we’ve learned through this collaboration where we’ve been able to identify multiple real-world applications for this technology in all kinds of business use cases.”

In addition to backing Athena Pathway’s challenge for the America’s Cup with AI technology, Bain has also worked with the teams, and their coaches and leaders, to enhance their operations at their Barcelona base in multiple additional ways, with Bain support for optimising teamwork, help with upgrades to IT systems, onshore base efficiencies and planning, and improved documentation in the teams’ playbooks.

Juan Carlos Gay, Bain senior partner in the firm’s Energy & Natural Resources practice and global Head of the Capital Projects Acceleration team, who co-led Bain’s Athena Pathway collaboration with Hugo Parkinson, added: “Our partnership with Athena Pathway has been a tremendous opportunity to bring our technological and AI capabilities, and our deep business expertise in a wider range of ways, to this thrilling realm – competitive yacht racing – outside of the business world. Bain champions diversity in everything we do, which is core to our mission, so it’s been particularly inspiring for us and Athena Pathway to come together in support of the young and female talent competing in this inaugural Women’s America’s Cup race.”

Media contacts
To arrange an interview or for any questions, please contact:

Gary Duncan (London) — Email: gary.duncan@bain.com
Katie Ware (New York) — Email: katie.ware@bain.com
Ann Lee (Singapore) — Email: ann.lee@bain.com 

About Bain & Company

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 65 cities in 40 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, putting us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry. 

SOURCE Bain & Company

https://prnmedia.prnewswire.com/news-releases/pioneering-ai-technology-from-bain–company-powering-athena-pathways-bid-for-british-victory-in-inaugural-womens-americas-cup-302273892.html

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Saudi Tourism Launches “Where Winter Lights Up” with Packed Calendar of Events https://virtualvers.com/sports/saudi-tourism-launches-where-winter-lights-up/?utm_source=rss&utm_medium=rss&utm_campaign=saudi-tourism-launches-where-winter-lights-up Fri, 11 Oct 2024 12:33:42 +0000 https://virtualvers.com/?p=9045
  • Running from now through March 2025, Winter in Saudi features more than 1,000 activities and experiences, plus 500 special offers, bringing the world together in one place
  • Key annual calendar events including Riyadh Season, AlUla Festival and Events, Diriyah Season and MDLBEAST make a much-anticipated return, promising to be bigger and better than ever, inviting visitors to feel the spark of Saudi’s sensational winter season
  • Saudi winter this year contains even more iconic offerings, from a Harry Potter Experience to major boxing and football matches, Formula 1 Saudi Arabian Grand Prix, and the Dakar Rally
  • RIYADH, Saudi Arabia, Oct. 11, 2024 /PRNewswire/ — Saudi’s national tourism brand, ‘Saudi, Welcome to Arabia’, is announcing “Where Winter Lights Up” – the second phase of the iconic global Saudi tourism campaign “This Land is Calling”.

    Encouraging travelers from around the world to unearth Saudi’s legends and wonders this winter season, “Where Winter Lights Up”, is an invitation to embark on a journey of discovery across several destinations: Riyadh, Jeddah, AlUla, and the Red Sea. The event calendar will run from October 2024 through the end of the first quarter of 2025.

    At every turn, Saudi beckons with wonder – from sporting and entertainment events to immersive cultural and heritage experiences, Saudi’s calendar of events this season will bring the world together to enjoy a magical winter.

    Visitors can escape the cold winter and be rejuvenated by sun, sea and thrilling events, and ultimately experience the generosity, joy and adventures that are intrinsically Saudi. 

    Repeatedly referenced as one of the best places to travel alone as a woman and an increasingly popular destination for those seeking authentic, immersive experiences, Saudi’s expansive geography, diverse terrain, and human and natural wonders await discovery. 

    From the clear turquoise waters of the Saudi Red Sea to the buzzing capital of Riyadh, and the cosmopolitan coastal cities of Jeddah and King Abdullah Economic City, visitors can follow the sun to Saudi, and partake in much anticipated cornerstone events such as Riyadh Season, AlUla Festival and Events, Jeddah Calendar, Diriyah Season, Dakar Rally, Fontana Circus and MDLBEAST, joining the cheer and good vibes to create unforgettable memories. 

    This season marks the return of flagship annual events across Saudi’s ever-expanding calendar, including Riyadh Season, one of the world’s largest winter entertainment events in the bustling capital. This year, Boulevard Riyadh City and Boulevard World will feature a new 25,000 square meter Harry Potter Experience—the first of its kind in the capital and a must-visit for kids of all ages. Highlighting Riyadh Season’s sporting fixtures is the highly anticipated boxing heavyweight world title fight between Tyson Fury and Oleksandr Usyk, taking place on December 21 at Kingdom Arena.

    Venues across Riyadh will celebrate the country’s rich Najdi heritage and dynamic spirit and offer visitors experiences at new destinations and luxurious new hotels. Diriyah’s Bujairi Terrace will allow visitors to enjoy a savory selection of cuisine from around the globe at exclusive restaurants such as Maiz, which will serve traditional Saudi dishes such as Kabsa and feature a live station making Saudi bread.

    In AlUla, visitors can enjoy the Ancient Kingdoms Festival from December 8, 2024, to January 7, 2025, celebrating the rich history and cultural heritage of the region with immersive experiences that include live performances, art installations, and culinary delights. The AlUla Wellness Festival will be held from January 18 to 20, 2025, focusing on holistic well-being and mindfulness, will offer workshops, fitness classes, and wellness retreats, providing a rejuvenating escape set against the stunning backdrop of AlUla’s breathtaking landscapes. Additionally, the All Day I Dream experience is scheduled for March 1, 2025, promising a magical day filled with music, art, and community.

    The perfect place to escape and rejuvenate, Saudi’s Red Sea coastline is dotted with world-class new luxury hotels including on the newly-opened Ummahat Islands, accessible only by seaplane or chartered boat, home to the St. Regis Red Sea Resort and Nujuma, the first Ritz-Carlton Reserve in the Middle East. Plus, the luxury NEOM resort of Sindalah is set to welcome guests later this year.

    There are more iconic tourism offerings and immersive experiences than ever in 2024, with activities including serene wellness retreats, stargazing and beach horse riding, and itinerary items for thrill-seekers such as heritage diving, WingSUP (paddleboarding and kitesurfing), and the Bayada Island Snorkeling Boat Trip experience. There are things to do for every type of traveler, especially with Saudi Red Sea now being the first destination in the country to have its diving centres certified First PADI Adaptive Dive Centers.

    Visit Riyadh’s At-Turaif, the 300-year-old UNESCO World Heritage Site in Diriyah, and Historic Jeddah where history pulses through the walls of the intricately preserved UNESCO-protected Old Town. And don’t miss the Al Ahsa Oasis, one of the largest natural oases in the world, filled with date palm grove and natural springs.

    As the Heart of Arabia, Saudi offers real cultural immersion – experience the country’s famed hospitality and meet the generous locals with an afternoon at a Saudi home in Riyadh, step back in time at a 150-year-old Hijazi house in Jeddah, and learn to cook traditional Hijazi food.

    Sports fans can look forward to exciting marquee events including:

    • Formula 1 Saudi Arabian Grand Prix in Jeddah in April 2025.
    • Spanish Football Cup and the Italian Football Cup, both taking place in January 2025.

    This year’s Riyadh Season features 14 dazzling zones across the city, each with unique attractions. Riyadh Zoo, Suwaidi Park, and Souq Al Awaleen are free to explore – for the other zones, tickets are required, but booking is easy. 

    • Boulevard City (Open from 4 PM – 3 AM from October 28):  Featuring stand-up comedy with Martin Lawrence on October 18-19.  WWE Crown Jewel 2024 in Riyadh will take place on Saturday, November 2.
    • The Venue (Open from 4 PM – 3 AM from October 28): Hosting Six King Slam from October 16-17-19
    • Boulevard World (Open 24 hours from January 1): Has more than 300 restaurants, cafes, and 1,400 shops. Experience cultural hotspots from around the world.
    • BLVD Runway (Open from 4 PM – 3 AM from October 28): Enjoy a meal inside a transformed Boeing 777 aircraft.
    • Wonder Garden (Open 4 PM – midnight from November 15): Featuring more than 60 theatrical shows and games in a magical garden setting.
    • Almuraba National Museum Christian Dior, Designer of Dreams exhibit. Explore more than 500 archived couture dresses from the fashion house, running from November 21 until April 2, 2025.
    • The Kingdom Arena (Open 5 PM – 3 AM from October 28): Don’t miss the IV Crown Showdown boxing event on October 12.

    Truly, it has never been easier to visit Saudi – visa initiatives have been continuously developed, with the eVisa program now including 66 countries and special administrative regions, and the GCC residents visa and free 96-hour Stopover Visa. UK, US, or Schengen visa holders, as well as residents of the UK, US, or European Union countries, are eligible for the instant eVisa.

    Saudi is currently connected to 175 destinations, more than halfway to our target of 250, with 14 new international routes launched in 2024.

    Should you need, Visit Saudi has a 24/7 tourist helpline (dial 930) for travellers who require assistance or have any concerns.

    About ‘Saudi, Welcome to Arabia’

    ‘Saudi, Welcome to Arabia’ is a vibrant consumer brand dedicated to sharing Saudi Arabia with the world and welcoming travelers to explore all the country has to offer. The brand’s role is to drive forward the country’s tourism industry through awareness-raising campaigns and to provide a comprehensive array of information and resources for travelers to plan and enjoy unforgettable journeys. It aims to inspire travel to and within Saudi Arabia, enriching lives and bridging cultures through the discovery of our unique wonders and warm hospitality. As the world’s fastest-growing destination, Saudi, the heart of Arabia, is the most exciting new year-round destination.

    SOURCE Saudi Tourism Authority

    https://prnmedia.prnewswire.com/news-releases/saudi-tourism-launches-where-winter-lights-up-with-packed-calendar-of-events-302273824.html

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    CCCC Reveals Star Speakers for First Event https://virtualvers.com/crypto/cccc-reveals-star-speakers-for-first-event/?utm_source=rss&utm_medium=rss&utm_campaign=cccc-reveals-star-speakers-for-first-event Fri, 11 Oct 2024 12:29:36 +0000 https://virtualvers.com/?p=9042 Crypto Content Creator Campus (CCCC) Unveils Star-Studded Speaker Lineup for Inaugural Event

    DUBAI, UAE, Oct. 11, 2024 /PRNewswire/ — The Crypto Content Creator Campus (CCCC), the premier annual gathering for the crypto community, is thrilled to unveil its impressive lineup of confirmed speakers for the inaugural event taking place from November 8th to 10th in Dubai.

    This powerhouse roster brings together leading figures in social media, marketing, finance, and the blockchain space, offering attendees unparalleled access to expert insights and invaluable industry connections.

    Influencer Powerhouse Speakers:

    Randi Zuckerberg, Founder & CEO, Zuckerberg Media and HUG: A pioneer in leveraging technology for social impact, Randi Zuckerberg will share her expertise on building a successful online presence and fostering meaningful connections in the crypto community.

    Zach King, Top Global YouTuber: Renowned for his mind-bending illusions and captivating content, Zach King will offer creators unique strategies to capture attention, cultivate engagement, and stand out in the fast-paced digital landscape.

    Humphrey Yang, TikTok Finance Influencer: A master of breaking down complex financial concepts into digestible, engaging content, Humphrey Yang will empower creators to navigate the world of crypto finance education with clarity and effectiveness.

    Industry Leader Insights:

    Kudzi Chikumbu, Ex-Global Head of Creator Marketing at TikTok: Kudzi Chikumbu brings a wealth of knowledge from the leading social media platform and as a successful creator himself. He will offer creators valuable insights into content strategies that resonate on TikTok and leverage its vast global reach.

    Jon Youshaei, YouTube & Instagram Insider: With 8 years of experience at YouTube and Instagram, Jon provides a unique perspective on what it actually takes to grow your audience and income through social media. He’ll delve into creator best practices from his experience working at the world’s top social platforms and interviewing some of today’s biggest stars on his show, which has become a go-to source for creator education.

    Venke Sharma, Global Head Product Strategy at Sprinklr: Leading product strategist Venke Sharma will shed light on emerging trends in content creation tools and technologies, equipping creators with the knowledge to stay ahead of the curve.

    Stephanie Hind, Head of Top Creator Partnerships at Patreon and Ex-Head of Lifestyle and Education at TikTok: Stephanie Hind brings firsthand experience in shaping content trends on a massive platform. She’ll provide creators with actionable strategies for crafting content that resonates with specific audiences within the crypto community.

    Quotes from Speakers:

    Randi Zuckerberg: “I’m excited to join CCCC and share my insights on building a strong online voice and fostering impactful connections within the dynamic world of crypto.”

    Zach King: “I’m looking forward to encouraging creators to break new ground, stretch their creativity, and captivate audiences with their unique content.”

    Humphrey Yang: “Demystifying complex financial concepts for a new generation is crucial. I’m excited to share my experience and empower creators to educate audiences about the crypto space in a clear and engaging way.”

    Registration for the Crypto Content Creator Campus is now open.  Visit the official website to secure your spot at this groundbreaking event.

    About Crypto Content Creator Campus (CCCC)

    We are a team of industry experts and visionaries committed to shaping the future of content creation within the Web3 and crypto sphere. Driven by a shared passion for creating a high-value community, we’ve curated a campus that promises an experience unlike any other.

    For more details about CCCC, please visit: https://www.cccc.buzz/
    For inquiries, please contact: hello@cccc.buzz

    https://prnmedia.prnewswire.com/news-releases/crypto-content-creator-campus-cccc-unveils-star-studded-speaker-lineup-for-inaugural-event-302273983.html

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    Rising Malaysian fencing star partners with News Hub Asia https://virtualvers.com/digital-marketing/rising-malaysian-fencing-star-partners-with-news-hub-asia/?utm_source=rss&utm_medium=rss&utm_campaign=rising-malaysian-fencing-star-partners-with-news-hub-asia Fri, 11 Oct 2024 12:26:15 +0000 https://virtualvers.com/?p=9039 Rising Malaysian fencing star joins forces with News Hub Asia

    KUALA LUMPUR, Malaysia, Oct. 11, 2024 /PRNewswire/ — In a dynamic collaboration that is set to boost visibility for both a promising young athlete and Asia’s business and lifestyle media brand, News Hub Asia (NHA) has officially announced its media partnership with 14-year-old fencing prodigy, Saif Nordin.

    This media tie-up marks an exciting new chapter for the young Malaysian athlete who has already made a name for himself on the international stage, competing and winning medals at various levels across Malaysia, Australia, Taiwan region, Singapore, Thailand, and New Zealand.

    Saif, who also fenced for Selangor’s fencing team during the recent SUKMA (Malaysian Games) in August this year, trains at Touché Fencing Club in Petaling Jaya, Selangor, where he is mentored by the experienced Coach Mok Chek Wlong and directly coached by Coach Andrew Mok, who is accredited by the International Fencing Federation (FIE). His rapid rise in the sport has captured the attention of both national and international audiences, positioning him as one of the emerging stars to watch in the world of fencing.

    The partnership with NHA is designed to elevate Saif’s profile, providing him with the media coverage necessary to connect with fans, supporters, and corporate partners who are invested in his journey. 

    Ruzanna Muhammad, NHA’s editor-at-large, expressed her excitement about the collaboration, stating, “Fencing is a sport built on precision, speed, and integrity – values that align closely with our mission at News Hub Asia. We are proud to support Saif Nordin as he continues to represent Malaysia on the international fencing stage.”

    This media partnership presents a unique opportunity for corporate sponsors to associate with a rising young athlete while leveraging NHA’s regional reach. As companies look to align their marketing, corporate social responsibility (CSR), and community engagement budgets with projects that drive meaningful results, investing in young athletes like Saif offers unparalleled benefits.

    Unlike traditional community projects, backing a young athlete who has a global presence can provide sponsors with increased brand recognition and enhanced reputation management. 

    Rhys Ryan, Australian sports commentator and NHA’s contributing sportswriter, emphasised the importance of connecting athletes with their fan base.

    “In today’s world, for athletes to truly succeed, they need a platform that keeps their fans engaged and informed. Fans want to follow the athlete’s journey in real time and get accurate, up-to-date news from a reliable source,” said Rhys. “That’s where News Hub Asia comes in. We provide a platform that amplifies the voices of talented athletes like Saif, helping them build a loyal fan base and attract sponsors.”

    Fencing, a sport historically dominated by European and American athletes, is seeing a significant rise in popularity across Asia. The region’s strong performance at the recent Olympics demonstrated the potential of young talent in sports like fencing, creating a groundswell of interest from youth athletes across the continent. As Asian countries continue to develop high-performance athletes in a variety of disciplines, the demand for media coverage, sponsorship, and corporate partnerships is rapidly increasing.

    The youth sports market in Asia is growing at a faster rate compared to Europe, with more young athletes gaining international recognition. Asia’s investment in sports infrastructure, youth programmes, and competitive platforms has created a “sticky community” of dedicated athletes and fans, providing fertile ground for corporate partnerships.

    As Rhys explains, “We’re seeing more and more young athletes like Saif stepping into sports that were once dominated by other regions. Fencing is a prime example of this shift, and the more we support these athletes, the more success we will see at the international level.”

    NHA is dedicated to tapping into high-growth sectors like youth sports, where there is tremendous potential to foster long-term engagement and community growth. By providing media exposure for young talents like Saif, the platform helps bridge the gap between athletes and corporate partners who are eager to contribute to the development of sports in the region.

    In addition to Saif’s partnership, NHA is committed to expanding its support for other emerging athletes across Asia. 

    “Our goal is to shine a light on the stories of young athletes who are working hard to achieve excellence in their respective fields,” said Ruzanna. “We believe that by showcasing their success, we can inspire more young people to pursue their dreams while providing a valuable platform for corporate partners to engage with youth communities through sports.”

    As Saif continues his journey to the top of the fencing world, his partnership with News Hub Asia will provide him with the media support he needs to stay connected with his growing fan base and attract the attention of potential sponsors for his development as an athlete. This collaboration is not just a win for Saif but for the future of Malaysian and Asian sports.

    For those interested in seeing his development as a future Olympian, follow his Instagram at @saif.lofu1.

    SOURCE News Hub Asia (NHA)

    https://prnmedia.prnewswire.com/news-releases/rising-malaysian-fencing-star-joins-forces-with-news-hub-asia-302273916.html

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    Roadrunner Speeds Up Transit Times, Opens 40 New Lanes, Expands Smart Guarantee Service Offering https://virtualvers.com/featured/roadrunner-boosts-transit-adds-40-lanes-expands-smart-guarantee/?utm_source=rss&utm_medium=rss&utm_campaign=roadrunner-boosts-transit-adds-40-lanes-expands-smart-guarantee Thu, 10 Oct 2024 21:14:36 +0000 https://virtualvers.com/?p=9036 The company announces Shari Leon and Naomi Rivers Win 2024 Women in Supply Chain Awards

    DOWNERS GROVE, Ill., Oct. 10, 2024 /PRNewswire/ — Roadrunner, transportation’s greatest comeback story, is speeding up transit times across 200+ lanes, opening 40+ new lanes, and tripling its Smart Guarantee service. The expanded Smart Guarantee ensures LTL shipments arrive on time, or they are free.

    The company’s direct metro-to-metro connectivity and Teams driver strategy continue to drive its leadership in long-haul, Less-than-Truckload (LTL) transit. Roadrunner’s Weekend+ Advantage now offers 50 additional long-haul lanes for a total of 300 with improved transit times by 1 to 3 days for shipments dispatched on Wednesday, Thursday, or Friday.

    Additionally, Roadrunner’s Shari Leon, VP of Linehaul Operations, and Naomi Rivers, Service Center Manager, were named recipients of the 2024 Women in Supply Chain Awards for their contributions to the industry. The award is sponsored by Supply & Demand Chain Executive, the only publication covering the entire global supply chain, and Food Logistics, the only publication exclusively dedicated to covering the movement of product through the global cold food supply chain. The Women in Supply Chain Award honors female supply chain leaders and executives whose accomplishments, mentorship, and examples assist women in all levels of a company’s supply chain network.

    “It’s an honor to receive this award,” said Shari Leon, Vice President of Linehaul Operations at Roadrunner. “Being recognized in the Trailblazers category is fitting, given the hard work and innovation our team is driving. My father spent most of his career at Roadrunner, so transportation truly runs in our blood. I’m proud to share Roadrunner’s successes with him every weekend, and he couldn’t be more excited about what we’re achieving. With faster transit times across more than 200 lanes, our LTL network is more efficient than ever. It’s incredible to be part of this journey, and I look forward to even greater things ahead.”

    “I’m thrilled to receive this award in the Rising Star category,” said Naomi Rivers, who began her career in operations at Roadrunner, transitioned to a regional administrative role, and now serves as a Service Center Manager. “Everyone’s career path is unique, and as a military veteran, I’ve been fortunate to have some incredible mentors. I’m excited to keep growing and to share what I learn along the way. Success comes from surrounding yourself with a dedicated team that has a strong work ethic. I started in the U.S. Navy, and now I manage our Cleveland terminal—essentially my own ‘ship.’ It takes teamwork to deliver the quality and service our customers expect, especially with our Smart Guarantee program. Roadrunner truly values and supports everyone, especially women and veterans, and I’m grateful for the opportunity to put my skills to use.”

    “Women are reshaping the landscape of supply chain management with their unparalleled contributions, igniting growth and fostering innovation across the industry,” said Sarah Barnes-Humphrey, founder of Let’s Talk Supply Chain podcast and Blended Pledge, both sponsors of the Women in Supply Chain award. “Their presence not only enriches the workforce but also brings a myriad of perspectives essential for tackling intricate challenges and refining global operations. The Women in Supply Chain award stands as a beacon, celebrating and amplifying their remarkable achievements. Congratulations to all the winners, everyone who was nominated, and all those making an impact. This recognition honors the courage and dedication of all the incredible people who work hard every day. This award is a testament to their unwavering commitment and profound impact on the field.”

    “Every year, this award continues to amaze me,” said Marina Mayer, Editor-in-Chief of Food Logistics and Supply & Demand Chain Executive and Co-Founder of the Women in Supply Chain Forum. “But this year especially, it’s all about the quality of the submissions. These women are doing remarkable things for their communities, organizations, and teams and are paving the way for future young female leaders to be a part of an industry that’s making a difference. New this year, the award was broken down into Rising Stars, Trailblazers, DEI Pioneer, and Workforce Innovator. From there, we named an overall winner per category and then four honorable mentions per category. This year’s applications were superb and made it next to impossible to pick just one winner. I’m so proud of these women and their achievements. We’re just getting started.” 

    Roadrunner is the recipient of several service quality awards from multiple shippers including: the Platinum LTL Carrier Award from Echo Global Logistics, which recognizes outstanding service, commitment, and performance; the Breakthrough Carrier of the Year Award from GLT Logistics, which celebrates dedication to innovation and improvement; and the Elite Carrier Award from Total Quality Logistics (TQL).

    About Supply & Demand Chain Executive and Food Logistics
    Supply & Demand Chain Executive is the only supply chain publication covering the entire global supply chain, focusing on trucking, warehousing, packaging, procurement, risk management, professional development and more. Food Logistics reaches more than 26,000 supply chain executives in the global food and beverage industries, including executives in the food sector (growers, producers, manufacturers, wholesalers and grocers) and the logistics section (transportation, warehousing, distribution, software and technology) who share a mutual interest in the operations and business aspects of the global cold food supply chain. Supply & Demand Chain Executive and Food Logistics also operate SCN Summit and Women in Supply Chain Forum.

    About Roadrunner

    Roadrunner offers more direct long-haul metro-to-metro shipping than any other nationwide LTL carrier in the United States. With nationwide presence and terminals across 40+ metro markets, the company’s Smart Network™ is the preferred choice for shippers looking to move freight quickly and reliably. With Driver Teams executing Over-the-Road (OTR) moves and no freight moving on rail, their customers enjoy industry-leading transit times. The award-winning operations platform is fueled by AI and ML technology assuring integrity of custodial controls of freight and real-time tracking and visibility. Direct routing eliminates the need for rehandles and freight handovers and hence reduces the risk of loss or damage.

    More than 1,000 drivers leverage the Roadrunner Smart Network™ to empower their businesses and are fiscally motivated to deliver freight on time, intact, and damage free. Roadrunner was ranked Most Improved 2022 LTL Carrier by Mastio™ and recognized by Newsweek™ as one of America’s Most Trustworthy Companies in 2022. (PINK: RRTS).

    To learn more about shipping with Roadrunner: https://www.roadrunnerLTL.com   

    Explore careers in sales, operations, and technology at Roadrunner: https://www.shiproadrunnerfreight.com/careers/work-with-us/  

    To drive for Roadrunner as Owner Operators and Teams: https://run4roadrunner.com/

    SOURCE Roadrunner

    https://prnmedia.prnewswire.com/news-releases/roadrunner-speeds-up-transit-times-opens-40-new-lanes-expands-smart-guarantee-service-offering-302273093.html

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    Farther Secures $72M Series C to Revolutionize Wealth Management https://virtualvers.com/staffs-picks/farther-secures-72m-series-c-to-revolutionize-wealth-management/?utm_source=rss&utm_medium=rss&utm_campaign=farther-secures-72m-series-c-to-revolutionize-wealth-management Thu, 10 Oct 2024 21:12:15 +0000 https://virtualvers.com/?p=9032 Farther Secures $72 Million Series C from CapitalG and Viewpoint Ventures to Continue Revolutionizing Wealth Management

    Farther’s AUM Surges 5x Year-Over-Year, Surpassing $5B

    NEW YORK, Oct. 10, 2024 /PRNewswire/ — Farther, the leading technology-centric financial advisory firm, closed a $72 million Series C funding round to expand its advisor network and enhance its wealth management platform. Co-led by CapitalG, the independent growth fund of Alphabet (Google’s parent company), and Viewpoint Ventures, this funding round elevates Farther’s post-money valuation to $542 million.

    The funding comes as Farther surpasses $5 billion in assets under management (AUM), a milestone that reflects 5x year-over-year growth. This success underscores the power of Farther’s proprietary, custom-built technology – which drives operational efficiencies, boosts advisor productivity and payouts, and accelerates asset growth.

    “We built Farther to enable advisors to focus on what truly matters: delivering value to their clients,” said Taylor Matthews, CEO and co-founder of Farther. “Removing operational and administrative hurdles creates growth opportunities for our advisors, and they can offer a superior experience to even more clients. This capital infusion signals strong market confidence in that vision. With this investment, we will continue enhancing Farther’s technology to set a new benchmark for wealth management advisors and clients alike.”

    Seasoned advisors are drawn to Farther’s cutting-edge technology, white-glove support, and advisor-first culture. Farther’s technology enables advisors to dedicate 90% of their time to client interactions and prospecting – 4x more than is typical. That helps them simultaneously grow their books of business faster and deliver more for their clients. Free from mandatory minimums and non-compete agreements, advisors are empowered to build client bases that align with their personal goals, backed by a transparent payout structure and equity in the firm.

    “At CapitalG, we take a deep, thesis-driven approach to investments. We spent years looking for companies with the potential to transform the wealth management industry. We were drawn to Farther both for its strong leadership team and for its unique business model which pairs world-class, proprietary technology with human expertise. This creates an ideal environment in which both advisors and clients flourish, and a flywheel which will continue to attract best-in-class advisors to the Farther platform,” said Jesse Wedler, general partner at CapitalG. “We look forward to helping them further scale their innovative wealth management business.”

    “We’ve been impressed with how fast Farther is growing organically, especially in an industry where growth has mostly come from M&A,” said Drew Aldrich, founder and managing partner of Viewpoint Ventures. “Viewpoint’s thesis-driven strategy was purpose-built to invest in firms, like Farther, that transform human-powered markets. In our experience, attracting the best advisors to a tech-enabled platform like Farther’s leads to accelerating advantage and, ultimately, industry dominance.”

    With the latest investment, Farther has raised more than $118 million in total funding. The company’s existing investor base includes Bessemer Venture Partners, Context Ventures, Cota Capital,  Khosla Ventures, Lightspeed Venture Partners, MassMutual Ventures, and Moneta Venture Capital.

    About Farther

    Farther is the nation’s leading technology-centric wealth management firm – empowering expert advisors with cutting-edge technology to deliver an efficient, comprehensive, and elite client experience. The fastest-growing RIA in the country, Farther manages over $5 billion in assets across 100+ wealth managers and 5,000 clients. For more information, visit https://farther.com/.

    About CapitalG

    CapitalG, Alphabet’s independent growth fund, invests in remarkable companies transforming the fields of enterprise infrastructure, security, and data; fintech; and consumer services and marketplaces. CapitalG partners with growth stage companies in their transition from startup to scale up through hands-on assistance from its in-house growth team and connections to Google’s engineering, product, marketing, sales and people operations experts worldwide. More than 35,000 Googlers and Alphabet leaders have engaged with CapitalG portfolio companies, including Airbnb, CrowdStrike, Databricks, Duolingo, Freshworks, Gusto, Lyft, Stripe, UiPath and Zscaler, among others. Learn more at https://capitalg.com/.

    About Viewpoint Ventures

    Viewpoint Ventures is a thesis-driven, late-stage venture capital firm based in New York City. The firm focuses on businesses that empower human “producers” (such as advisors, agents, and brokers) with technology and services to unlock growth. Viewpoint targets industries where producers are central, including wealth management, real estate, and insurance. Learn more at https://www.viewpoint.vc/.

    SOURCE Farther

    https://prnmedia.prnewswire.com/news-releases/farther-secures-72-million-series-c-from-capitalg-and-viewpoint-ventures-to-continue-revolutionizing-wealth-management-302273094.html

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    9032
    VersaFeed Uses AI to Optimize Product Feeds, Boosting Engagement and Conversion Rates https://virtualvers.com/artificial-intelligence/versafeed-uses-ai-to-optimize-product-feeds/?utm_source=rss&utm_medium=rss&utm_campaign=versafeed-uses-ai-to-optimize-product-feeds Thu, 10 Oct 2024 21:09:21 +0000 https://virtualvers.com/?p=9029 SAN FRANCISCO, Oct. 10, 2024 /PRNewswire/ — VersaFeed has announced groundbreaking results from a year-long study demonstrating the power of artificial intelligence (AI) in optimizing product feeds for Google Merchant Center. By enhancing and generating product data, VersaFeed significantly increased engagement and conversion rates for over 100,000 products.

    Meeting Google’s stringent data feed requirements has long been a challenge for merchants. VersaFeed sought to address this issue by leveraging proprietary AI tools and randomized A/B testing to both optimize existing data and generate missing attributes. Understanding that incomplete or poorly optimized data can negatively impact compliance and performance, VersaFeed embarked on a mission to explore how AI could fill gaps and enhance product data.

    VersaFeed’s innovative approach utilized AI in two key areas with the following results:

    Data Optimization: Enhanced existing [title] and [description] attributes to include relevant product details and keywords. VersaFeed concluded that this drove increased conversion rates of 9.3% for title optimizations and 5.5% for description optimizations.

    Data Generation: Filled in missing or incomplete data such as [color], [size], [material], [pattern], and created new attributes including [product_highlight] and [product_detail]. Performance results here proved that filling in the gaps for missing data in [color], [size], [material] and [pattern] attributes led to more visibility and engagement with 3.7% more clicks. Results indicated a 2.3% lift in clicks from generating [product_highlight] and [product_detail] attributes.

    The study conclusively demonstrated that AI can play a crucial role in improving product impressions, clicks, and conversion rates in Google Shopping. By both optimizing existing data and generating new attributes, VersaFeed’s AI-powered solutions offer a significant competitive edge.”We’re thrilled with the results of our study,” said John Kleven, CEO of VersaFeed. “Our AI capabilities enable merchants to meet Google’s requirements more effectively and drive better performance, fundamentally changing how product data feeds are managed.”

    For more information, please visit https://versafeed.com/pr-ai or contact Allie Bates at 803-354-2706.

    VersaFeed is a leader in data feed management solutions, empowering merchants with cutting-edge AI technology to optimize their online presence. With a focus on innovation and performance, VersaFeed provides tools to help businesses thrive in the competitive digital marketplace.

    Media Contact: 
    Allie Bates
    Vice President, Operations
    abates@versafeed.com
    803-354-2706
    https://www.versafeed.com/

    SOURCE VersaFeed

    https://prnmedia.prnewswire.com/news-releases/versafeed-uses-ai-to-optimize-product-feeds-boosting-engagement-and-conversion-rates-302273059.html

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    Animal Antibacterial and Antibiotics Market Poised for Significant Growth: Projected to Reach USD 6.5 Billion by 2031: – Market Research Intellect https://virtualvers.com/featured/animal-antibiotics-market-to-hit-6-5-billion-by-2031/?utm_source=rss&utm_medium=rss&utm_campaign=animal-antibiotics-market-to-hit-6-5-billion-by-2031 Thu, 10 Oct 2024 21:06:45 +0000 https://virtualvers.com/?p=9026 The Animal Antibacterial and Antibiotics Market is being driven by several key factors. Rising livestock production and intensive animal farming practices are increasing the need for effective antibacterial and antibiotic treatments to ensure animal health and productivity. Growing awareness of zoonotic diseases and the need to prevent their transmission to human’s further boost market demand. Additionally, the expansion of veterinary healthcare infrastructure and advancements in medical technologies are enhancing the availability and efficacy of these products. Increasing pet ownership and the subsequent demand for high-quality pet healthcare also contribute significantly to market growth. However, concerns about antibiotic resistance and evolving regulatory frameworks are influencing the market dynamics, pushing for more sustainable and responsible use of these products.

    LEWES, Del., Oct. 10, 2024 /PRNewswire/ — The global Animal Antibacterial and Antibiotics Market is projected to grow from approximately USD 4.9 billion in 2024 to around USD 6.5 billion by 2031, at a compound annual growth rate (CAGR) of about 4.1%. This growth is driven by rising livestock farming, increasing zoonotic diseases, and the need for animal health management, though regulatory challenges related to antibiotic resistance may impact the market.

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    202 – Pages
    126 – Tables
    37 – Figures

    Scope Of The Report

    REPORT ATTRIBUTESDETAILS
    STUDY PERIOD2020-2031
    BASE YEAR2023
    FORECAST PERIOD2024-2031
    HISTORICAL PERIOD2020-2023
    UNITValue (USD Billion)
    KEY COMPANIES PROFILEDZoetis Inc., Merck & Co., Inc., Elanco Animal Health Inc., Bayer AG, Boehringer Ingelheim GmbH, MSD Animal Health, Virbac, Ceva Santé Animale, Dechra Pharmaceuticals PLC, and Huvepharma.
    SEGMENTS COVEREDBy Type, By Application And By Geography
    CUSTOMIZATION SCOPEFree report customization (equivalent to up to 4 analyst working days) with purchase. Addition or alteration to country, regional & segment scope

    Animal Antibacterial and Antibiotics Market Overview

    1. Market Growth and Size

    The Animal Antibacterial and Antibiotics Market is experiencing notable growth, driven by the expanding livestock sector and increasing demand for meat, dairy, and other animal products. As of 2024, the market is valued at approximately USD 4.9 billion and is projected to reach USD 6.5 billion by 2031, reflecting a compound annual growth rate (CAGR) of 4.1%. This growth is underpinned by rising global food consumption and the need for effective disease management in animals. The market’s expansion is supported by the continuous development of new and improved antibacterial and antibiotic products designed to enhance animal health and productivity across various regions.

    2. Key Drivers

    Several factors are driving the growth of the Animal Antibacterial and Antibiotics Market. The primary driver is the rising demand for animal-derived food products, which necessitates effective disease control measures to maintain livestock health and optimize production. The growing prevalence of zoonotic diseases, which can be transmitted from animals to humans, further fuels the need for reliable antibacterial and antibiotic treatments. Additionally, advancements in veterinary medicine and increased awareness of animal health contribute to the market’s expansion, while the rise in pet ownership also plays a significant role in boosting demand.

    3. Technological Advancements

    Technological advancements in veterinary medicine are significantly impacting the Animal Antibacterial and Antibiotics Market. Innovations in drug formulations, delivery systems, and diagnostic tools are enhancing the efficacy and safety of antibacterial and antibiotic treatments. For example, the development of targeted therapies and prolonged-release formulations improves treatment outcomes and reduces the risk of resistance. Advanced diagnostic technologies enable early detection of diseases, allowing for timely intervention and more effective management of infections. These technological developments not only improve animal health but also drive market growth by expanding the range of available treatment options.

    4. Regulatory Environment

    The regulatory environment plays a crucial role in shaping the Animal Antibacterial and Antibiotics Market. Governments and regulatory bodies worldwide are implementing stringent regulations to address concerns related to antibiotic resistance and ensure the responsible use of antimicrobial agents in animals. These regulations include restrictions on the use of certain antibiotics, guidelines for prescription practices, and requirements for veterinary oversight. While these measures aim to combat resistance and promote public health, they also influence market dynamics by affecting product availability and development. Compliance with evolving regulatory standards is essential for market participants to maintain their competitive edge.

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    5. Market Segmentation

    The Animal Antibacterial and Antibiotics Market is segmented based on product type, animal type, and distribution channel. Key product segments include antibiotics such as tetracyclines, penicillins, and macrolides, each serving different therapeutic purposes. The market also segments by animal type, including livestock (cattle, poultry, swine) and companion animals (pets). Distribution channels comprise veterinary clinics, hospitals, and online platforms. Each segment exhibits unique growth patterns and demands, influenced by factors such as regional disease prevalence, animal farming practices, and the increasing adoption of pet care products. Understanding these segments helps in targeting specific market needs effectively.

    6. Regional Analysis

    Regional analysis reveals significant variations in the Animal Antibacterial and Antibiotics Market across different parts of the world. North America and Europe are major markets due to advanced veterinary infrastructure, stringent regulatory frameworks, and high animal health awareness. In contrast, the Asia-Pacific region is experiencing rapid growth due to increasing livestock farming and rising demand for animal products. Emerging markets in Latin America and Africa are also expanding, driven by improving veterinary services and rising investments in animal health. Regional differences in market dynamics highlight the need for tailored strategies to address specific challenges and opportunities in each area.

    7. Challenges and Concerns

    The Animal Antibacterial and Antibiotics Market faces several challenges and concerns that impact its growth. One of the primary issues is antibiotic resistance, which threatens the effectiveness of existing treatments and complicates disease management. Overuse and misuse of antibiotics in animals contribute to this problem, prompting regulatory measures and calls for more sustainable practices. Additionally, market players must navigate complex regulatory requirements and adapt to evolving standards. Addressing these challenges requires collaboration among stakeholders, including regulators, veterinarians, and industry players, to develop innovative solutions and promote responsible antibiotic use.

    8. Future Outlook

    The future outlook for the Animal Antibacterial and Antibiotics Market is shaped by ongoing developments in veterinary medicine, evolving consumer preferences, and regulatory changes. The market is expected to continue growing, driven by increasing demand for animal-derived food products and advancements in treatment technologies. However, the industry will need to address challenges such as antibiotic resistance and regulatory constraints to sustain this growth. Innovations in drug development, combined with responsible use practices and enhanced veterinary care, will play a crucial role in shaping the market’s trajectory. The focus on sustainability and improved health outcomes will drive future market dynamics and opportunities.

    Geographic Dominance:

    The geographic dominance of the bike-sharing market is led by Asia-Pacific, Europe, and North America. Asia-Pacific holds the largest market share, driven by China’s extensive bike-sharing programs, where rapid urbanization, government support, and technological advancements have resulted in the widespread adoption of both docked and dockless systems. Major cities like Beijing and Shanghai are prime examples of successful large-scale bike-sharing initiatives. Europe follows closely, with countries such as France, the Netherlands, and Germany leading in the integration of Animal Antibacterial and Antibiotics into public transport networks. European cities have invested heavily in cycling infrastructure and sustainability initiatives, making Animal Antibacterial and Antibiotics a key part of urban mobility. North America, particularly in the U.S. and Canada, is also seeing significant growth. Cities like New York and Washington D.C. are expanding bike-sharing networks in response to growing demand for eco-friendly transportation. These regions are expected to continue dominating the market through 2031.

    Animal Antibacterial and Antibiotics Market Key Players Shaping the Future

    Key players shaping the future of the Animal Antibacterial and Antibiotics Market include Zoetis Inc., Merck & Co., Inc., Elanco Animal Health Inc., Bayer AG, Boehringer Ingelheim GmbH, MSD Animal Health, Virbac, Ceva Santé Animale, Dechra Pharmaceuticals PLC, and Huvepharma. These leading companies are driving innovation and advancements in veterinary medicine, influencing market trends, and shaping the competitive landscape of animal health through their diverse portfolios and strategic initiative.

    Animal Antibacterial and Antibiotics Market Segment Analysis

    The Animal Antibacterial and Antibiotics market is segmented based on By Type, By Application and Geography, offering a comprehensive analysis of the industry.

    By Type

    1. Antibiotics: This segment includes various classes of antibiotics used to treat bacterial infections in animals, such as tetracyclines, penicillins, cephalosporins, and macrolides. These drugs are essential for managing infections, preventing disease outbreaks, and improving animal health.
    2. Antibacterials: This category encompasses non-antibiotic antibacterial agents, such as sulfonamides and polymyxins. These agents are used to control bacterial infections and are often used in conjunction with antibiotics to enhance therapeutic efficacy.

    By Application

    1. Livestock: This application includes cattle, poultry, and swine, which are the primary sectors requiring antibacterial and antibiotic treatments. These treatments are vital for ensuring the health and productivity of livestock, addressing infections, and improving food safety.
    2. Companion Animals: This segment covers pets such as dogs, cats, and horses. Antibacterial and antibiotic treatments for companion animals are crucial for managing infections, supporting overall health, and addressing specific medical conditions.
    3. Aquaculture: This application involves the use of antibacterial and antibiotic products in fish and other aquatic animals. These treatments help manage diseases in aquaculture systems, improve fish health, and ensure the quality of aquatic products.

    By Geography

    1. North America: The market in North America is characterized by advanced veterinary healthcare infrastructure, stringent regulations, and high adoption rates of animal health products. The U.S. and Canada are key contributors to market growth in this region.
    2. Europe: Europe has a well-established market for animal antibacterial and antibiotics, driven by a high focus on animal welfare, regulatory standards, and veterinary advancements. Major markets include Germany, France, and the UK.
    3. Asia-Pacific: This region is experiencing rapid growth due to increasing livestock production, rising incomes, and expanding veterinary services. Key markets include China, India, and Japan.
    4. Latin America: The market in Latin America is growing due to increasing investments in animal health and rising demand for livestock products. Brazil and Mexico are significant contributors to market expansion in this region.
    5. Middle East and Africa: The market in this region is expanding due to growing agricultural activities and improvements in veterinary healthcare. Key markets include South Africa, Saudi Arabia, and the UAE.                  

    Internet, Communication and Technology:

    The Animal Antibacterial and Antibiotics Market is increasingly influenced by advancements in internet, communication, and technology. Digital platforms and data analytics are transforming how veterinary practices manage animal health, enabling more precise and efficient treatment plans. Telemedicine and online consultation services are expanding access to veterinary care, particularly in remote areas, enhancing disease management and monitoring. Furthermore, innovations such as smart collars and IoT-enabled devices are providing real-time health data, improving the early detection of infections and optimizing treatment strategies. These technological advancements contribute to better outcomes in animal health and drive the growth of the market by enhancing the effectiveness and accessibility of antibacterial and antibiotic treatments.

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