NEW YORK, Oct. 10, 2024 /PRNewswire/ — According to a new comprehensive report from The Insight Partners, the high penetration of the Internet worldwide, coupled with initiatives by key market players to promote the use of digital technologies for seamless and smooth business operations and human error reduction, catalyzes the adoption of IoT valves. Additionally, the adoption of IoT valves is increasing in wastewater management. IoT valves are used in wastewater treatment plants to control the flow of wastewater. Because of which, various companies are launching new smart valves. January 2021, GF Piping Systems introduced its process automation innovations and spotlighted its new Butterfly Valve 565.

Global IoT valves market experiences significant growth due to growing need for remote monitoring and control systems in industrial process. Browse More Insights: https://www.theinsightpartners.com/reports/iot-valves-market

The report runs an in-depth analysis of market trends, key players, and future opportunities. In general, the IoT Valves Market comprises of connectivity, type, and end user which are expected to register strength during the coming years.

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Overview of Report Findings:

1.  Market Growth: The IoT Valves Market is expected to reach US$ 2.85 billion by 2031 from US$ 1.29 billion in 2023, at a CAGR of 10.4% during the forecast period.

2.  Demand for Automation and Smart Solutions in Industries: Automation and smart solutions are widely used in industries worldwide, such as oil & gas, water management, and energy. According to OpenGov Asia, in 2022, Germany ranked fifth after China, Japan, Korea, and the US in automation and smart solutions in industries. The various government and multiple lobby organizations of several countries’ manufacturing, electronic, and software industries formed the Hightech Strategy with an aim to emphasize and adopt digital products and IoT-related business models.

3.  Implementation of Safety and Compliance Regulations in Industrial Process: The governments of various countries imposed many rules and regulations regarding the safety and health of employees in the workplace; for instance, the Joint German Occupational Safety and Health Strategy (GDA) is an initiative by the government of Germany, the federal states, and accident insurance institutions. The alliance aims to modernize the German occupational health and safety system.

4.  Growth of Industry 4.0: Various countries are widely recognized as pioneers in the implementation of Industry 4.0, or the Fourth Industrial Revolution. The German government has recognized the need for a strategic development of Industry 4.0, providing significant funding for research and development and establishing partnerships between industry and academia. Under its Industrial Strategy 2030, the government set a goal of raising the share of German industries in gross value added in the Germany economy to 25% by 2030.

5.  Geographical Insights: APAC dominated the IoT Valves Market in 2023. North America is the second largest contributor to the global IoT Valves Market, followed by Europe, Middle East and Africa, and South America.

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Market Segmentation:

• Based on type, the market is segmented into energy valves, pressure-independent control valves (PICV), and regular valves. The pressure independent control valve (PICV) segment held the largest share in the IoT Valves Market in 2023. Pressure-independent control valves are automatic temperature control valves and automatic flow regulating valves packaged in one valve body. PICV responds to changes in pressure to maintain the desired flow. It delivers a constant flow even as pressure changes.
• Based on Regular Valve, the IoT Valves Market is segmented into open Ball Valve, Butterfly Valve, Safety Valve, and Others. The Ball Valve segment held the largest share in the IoT Valves Market in 2023. The IoT ball valve is ideal for many well water, home filtrations, and commercial and municipal applications where water needs to be flushed regularly, scheduled for shut-off, or flushed via a smart IoT application.
• Based on end user, the IoT Valves Market is segmented into Industrial, Commercial, and Residential. The Industrial segment held the largest share in the IoT Valves Market in 2023. IoT valves are used in various industries, such as food & beverages, oil & gas, chemicals, power generation, refineries, and petrochemical plants. Valves integrated with IoT technology enable efficient control, monitoring, and automation of valve operations.

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Competitive Strategy and Development:

• Klinger Schoneberg GmbH, KTW Technology GMBH, Carrier Global Corp, and Belimo Aircontrols (Can.) Inc, IMI Plc, Ultra Clean Holdings Inc, Siemens AG, Flowserve Corp, Honeywell International Inc, Larsen & Toubro Ltd, Belimo Holding AG, Smart Wires Inc, Flow Dynamics LLC, IoT Technologies, ChengDu ZhiCheng Technology Co., Ltd., Teksun Inc., Autorun Control Valve Co., Ltd., Ham-Let Group, and Rusco.
• Trending Topics: Gate Valve Market, Valve Actuator Market, Industrial Valves Market, and Others.

Global Headlines on IoT Valves Market:

• “Siemens showcased its cloud-based platforms, IoT-enabled products, and solutions that make buildings smarter, leveraging the potential that digitalization offers. The company is focusing on turning buildings into smart ecosystems that respond to the business goals of building owners and operators for improved building performance.”
• “Smart Wires has announced a new project that uses modular power flow control technology—SmartValve—to resolve grid congestion and strengthen the security of supply in an area of Central America. The project will start delivering benefits to the system operator, consumers, businesses, and electricity market participants in 2024”
• “Flowserve Corporation, a leading provider of flow control products and services for the global infrastructure markets, announced that it had entered into a non-exclusive partnership agreement with Gradient to help address the most challenging problems in water and wastewater treatment.”

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Based on country, the North America IoT valve market is segmented into the US, Canada, and Mexico. Several businesses in the US are increasingly adopting automation and new technologies. The high penetration of the Internet across North America, coupled with initiatives by key market players to promote the use of digital technologies for seamless and smooth business operations and human error reduction, catalyzes the adoption of IoT valves across North America. In November 2021, Rusco, a US-based manufacturer of water sediment filtration products, announced the launch of “Smart Ball Valve.” These valves can be operated using apps on Android and Apple devices and can be accessed on Zigbee and Wi-Fi models. They are made for commercial, municipal, and residential water filtration systems. This smart valve automates two basic functions—flow shut off and sediment flushing. The apps are alerted if something interrupts normal operations and provide a safe shut-off during power cuts, which improves the overall performance of a water filter system. Thus, the IoT valve market in North America is dominated by automation and the development of smart solutions in water filtration systems.

The strategy focuses on the Industry 4.0 initiative to improve manufacturing practices by introducing the integration of IoT with components used in the manufacturing process. Moreover, various players across the country are involved in building IoT networks. For example, in February 2024, BT announced the launch of its NB-IoT network to support the growth of smart cities and industries in the UK. NB-IoT, as a low-power network technology, holds the promise of revolutionizing various sectors, including utilities, construction, and the public sector, by securely and reliably connecting devices to automate numerous processes currently reliant on manual intervention. The innovative machine and sensor network facilitates digitization in a wide range of industries, such as pharmaceutical and oil & gas. Also, various companies are integrating IoT devices in the agriculture sector. For instance, the integration of IoT devices in agriculture has ushered in a new era of precision farming. Smart agriculture, leveraging IoT technologies, is emerging as a transformative force in India’s agricultural landscape, which has historically faced challenges such as declining farm labor, fragmented land holdings, and climate variability. With agriculture contributing significantly to India’s economy, smart farming initiatives aim to address these issues by integrating IoT devices, wireless connectivity, and data analytics into farming practices. Installation of IoT-based equipment, sensors, and smart solutions in these industries is facilitating easy and efficient operations. Thus, with the rising adoption of automation and smart solutions across industries, the integration of IoT with equipment at manufacturing facilities is also increasing.

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Many manufacturers worldwide are incorporating IoT, smart solutions, and automation in the oil & gas industry. Automation and smart solutions are used to reduce downtime, optimize the used resources, and ultimately boost productivity in the industry. Automation includes features such as integration with IoT with components such as valves, predictive maintenance, energy efficiency, scalability, and human-machine collaboration. IoT valves allow for control and optimization of operations, resulting in greater efficiency, production, and cost savings. Thus, the growing demand for automation and smart solutions in various industries drives the global IoT valve market growth.

Conclusion:

There are various applications of IoT valves. They can manage the distribution of water within a home or building, allowing for automated control of water usage in kitchens, bathrooms, and irrigation systems. Also, in manufacturing plants, these valves control the flow of liquids and gases. In utilities and infrastructure, these IoT valves are used in water distribution, wastewater treatment, and gas supply networks. The demand for industrial valves across sectors such as pharmaceuticals, oil & gas, and chemicals and the rapid evolution of IoT technology fuel the global IoT valves market growth. By incorporating IoT capabilities, valves can be remotely controlled, monitored, and automated, reducing maintenance expenses and enhancing efficiency. For instance, with the integration of IoT technology in HVAC systems, intelligent HVAC systems are increasingly used and can be managed and monitored remotely. The rising adoption of IoT in diverse industries, including aerospace, elevators, and process automation, has increased the demand for IoT valves.

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The report from The Insight Partners, therefore, provides several stakeholders—including component providers, system integrator, system manufacturers and others—with valuable insights into how to successfully navigate this evolving market landscape and unlock new opportunities.

Related Report Titles:

• Industrial Valves Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031
• Water Treatment Industry Valves Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast by 2030
• EGR Valves Market Trends, Share, Analysis by 2028
• HVAC Valves Market to Reach US$ 6992.5 million at CAGR of 5.2% in 2027
• Hydraulic Valves Market Size and Forecasts (2021 – 2031)
• Oil and Gas Valves Market Size and Forecasts (2021 – 2031)
• Vacuum Valves Market Size and Forecasts (2021 – 2031)
• Hydronic Balancing Valves Market Size and Growth 2031
• Automotive Valves Market Growth, Size, Share, Trends, Key Players Analysis, and Forecast till 2031
• Aircraft Solenoid Valves Market Size and Forecasts (2021 – 2031)
• Gate Valve Market Strategies, Top Players, Growth Opportunities, Analysis, and Forecast by 2031
• Valve Actuator Market Forecast and Growth 2031 

About Us:

The Insight Partners is a one stop industry research provider of actionable intelligence. We help our clients in getting solutions to their research requirements through our syndicated and consulting research services. We specialize in industries such as Semiconductor and Electronics, Aerospace and Defense, Automotive and Transportation, Biotechnology, Healthcare IT, Manufacturing and Construction, Medical Device, Technology, Media and Telecommunications, Chemicals and Materials.

Contact Us:

If you have any queries about this report or if you would like further information, please contact us:

Contact Person: Ankit Mathur
E-mail: ankit.mathur@theinsightpartners.com
Phone: +1-646-491-9876
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UNIDO: A Key Partner in Addressing Industrial Challenges

Despite the Kingdom’s launch of various national strategies and initiatives to enhance the industrial sector and the overall economy, the sector still faces several operational challenges, such as diversifying industrial activities, improving local practices, increasing integration with global value chains, developing human capital, promoting localization, achieving sustainable sector growth, upgrading infrastructure, and adopting modern technologies.

Areas for Future Cooperation with UNIDO

UNIDO plays a significant role as an international organization providing technical cooperation and knowledge-based assistance through consultations, policies, and joint initiatives to overcome the challenges facing the development of the Kingdom’s industrial sector. Eight critical areas for future cooperation with UNIDO have been identified, such as developing policies and aligning them with global standards, enhancing institutional capacity for timely political decision-making, and facilitating foreign investment by promoting technology, innovation, partnerships, and advanced technology transfer.

Enhancing Industrial Development in the Kingdom

The Kingdom is keen to achieve sustainable industrial development aligned with Vision 2030 by implementing various policies and initiatives focusing on diversifying the national economy and reducing reliance on oil. This collaboration with UNIDO aims to accelerate digital transformation in the industry, develop human capital, and strengthen integration with international markets to achieve a significant leap in the quality of national industries and increase the sector’s attractiveness to local and international investors.

The Kingdom Set to Host the Industrial Policy Forum

The Kingdom is preparing to host the Multilateral Industrial Policy Forum, providing a dynamic environment for exchanging ideas and experiences with industry leaders and experts worldwide. The forum aims to develop effective and innovative industrial policies that keep pace with global sector developments. It also seeks to strengthen international cooperation to support sustainable industrial development and drive industrial growth, considering local and international challenges.

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BOSTON and OKLAHOMA CITY, Oct. 9, 2024 /PRNewswire/ — Wheeler Bio, an agile and boutique contract development and manufacturing organization (CDMO), today announced the appointment of Patrick Lucy as Chief Executive Officer.

Patrick joins Wheeler with more than 32 years of extensive experience in the biotechnology industry. As a seasoned senior executive, he has overseen numerous company milestones and driven significant growth.

“We are thrilled to welcome Patrick to the Wheeler team,” said Jesse McCool, Ph.D., Co-Founder and Chief Scientific Officer of Wheeler Bio. “His impressive track record of establishing and scaling biotechnology organizations make him the right leader to guide Wheeler as we transition to a fully integrated commercial-scale CDMO.”

Patrick most recently served as President and CEO of RoslinCT US (formerly Lykan Bioscience), a cell therapy contract manufacturer based in Hopkinton, Massachusetts, and Edinburgh, Scotland. Under his leadership, he led the successful launch of the Lykan business and, just 19 months later, orchestrated its sale to GHO Capital, providing a successful exit for the original private equity investors. Following this acquisition, GHO integrated Lykan and RoslinCT under the RoslinCT name, further solidifying their market presence.

“I am honored to join Wheeler Bio at such a pivotal time,” said Patrick Lucy. “Jesse and the entire Wheeler team have built a strong scientific foundation, and I am excited to lead Wheeler into the future with the support of our investors. I am confident that Wheeler and the Oklahoma biotechnology ecosystem are well-positioned to support both clinical and commercial-stage biotechnology production, establishing it as the next major biotechnology cluster in the United States.”

Prior to Lykan Bioscience, Patrick was a founder and served in the roles of Senior Vice President and Chief Business Officer at Pfenex Inc., a publicly traded biotechnology company that started as a spin-out from The Dow Chemical Company in 2009 and was later acquired by Ligand Pharmaceuticals in October 2020 for up to $516 million. Earlier in his career, he held positions at Repligen Corporation, Celltech Biologics, Lonza Biologics, and Collaborative BioAlliance.

“Patrick Lucy is a remarkable leader with exceptional instincts, sharp business acumen, and decades of diverse experience in the industry,” said Christian Kanady, Co-Founder of Wheeler Bio and Founding Partner and CEO of Echo. “As we enter the next phase of Wheeler Bio’s growth, Patrick’s fresh perspective will be vital in shaping our long-term vision and positioning the company for great success. In turn, his leadership will help solidify Oklahoma City as a hub that fosters and unlocks American innovation in drug discovery and development.”

“Patrick’s deep expertise and proven leadership in the industry make him an invaluable addition to the Wheeler team,” said Errik Anderson, Co-Founder of Wheeler Bio and CEO and Founder of Alloy Therapeutics. “With Patrick’s leadership, Alloy is excited to see this next chapter of Wheeler’s growth, delivering high quality CMC services from clinical to commercial-stage production for partners.”

About Wheeler Bio, Inc.

Wheeler Bio is a biomanufacturing pioneer, founded by a team of industry experts and strategic investors who believe a different CDMO model is needed to help innovators reach their clinical milestones faster. Wheeler’s novel hub-and-spoke operational model, centered in the biomanufacturing metro of Oklahoma City, and integrated with biotechs and discovery CROs, will revolutionize the speed of drug development. Wheeler Bio’s technology platform, Portable CMC®, simplifies the path between drug discovery and clinical manufacturing by providing a new bridge for translating discoveries to first-in-human trials. Innovators benefit from increased momentum during technology transfer, shorter timelines, reduced risk, and lower costs. Additional information can be obtained by visiting www.wheelerbio.com

For Further Information:
Wheeler Bio, Inc.
Contact: Jaden Polston
jpolston@wheelerbio.com 

SOURCE Wheeler Bio

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The center, located in the Helix, Abbhi Tech Park at Belagola Industrial Area, will concentrate on developing the Cherrywork Suite of Digital Applications and Intelligent Platforms for global enterprise customers. By leveraging the vibrant tech talent pool of Mysuru, Incture aims to cultivate a dynamic environment fuelled by the latest digital innovations.

Distinguished guests at the inauguration included Sanjeev Gupta, CEO – KDEM, Mysuru, Sudheer K S, Cluster Head – KDEM, Mysuru, Anand Subramanian, Vice President, Theorems, Shashidhara Dongre, Global Head – L&T Technology Services, and, Ashok Katti, COO & President APAC – Sitero Solutions.

Sachin Verma, Founder & CEO, Incture, said, “Today, marks a significant milestone in Incture’s journey as we inaugurate our third center in Karnataka and sixth center in India. This center will be a key enabler of our continued growth and expansion and will provide a world class working environment for our employees. We are grateful for the support of the Government of Karnataka for enabling our growth in the State.” 

Speaking at the event, Rajneesh Sharma, Center Head, Incture Mysuru & Bengaluru, added, “This center further enhances our commitment to providing the best facilities to our employees to ensure continued customer success. This innovative Digital Product & Technology Center will help us unlock value for our rapidly expanding customer base. We are thankful to the departments of the Government of Karnataka for their continued support and guidance.“

Veera Reddy, Head of People and Culture, Incture, mentioned at the event, “The launch of the Mysuru center is a proud moment for us as it reflects our commitment to fostering a culture of growth and innovation. This new facility will provide our employees with the tools, resources, and environment needed to thrive in a digital-first world, enhancing both their professional development and our customer success.“

Incture appreciates the guidance of the Government of Karnataka. The company is excited to contribute to their mission of creating a digitally empowered knowledge economy in the State. Incture looks forward to continued guidance and partnership in its growth journey.

About Incture

Incture is a leading provider of digital and AI solutions and products to SAP customers. Founded in 2006, we deliver digital and AI solutions on SAP BTP and hyperscale platforms to customers across North America, EMEA, and APJ. Developed jointly with end users, Cherrywork^® is one of the largest suites of packaged applications and products powered by AI and digital technologies, delivering hyper-automation for future-ready enterprises.

For more information, visit : https://incture.com/press-release-incture-inaugurates-its-new-digital-product-technology-center-in-mysuru/

CONTACT: MEDIA CONTACT: Ruchira Chakraborty, Email: marketing@incture.com

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Program developed by Medavera, Inc. will take place during IDWeek 2024

LOS ANGELES, Oct. 5, 2024 /PRNewswire/ — With infectious diseases ranking as the third leading cause of death globally and the growing health threat of antimicrobial resistance, multiplex molecular assays are emerging as a powerful new diagnostics tool. During a live satellite symposium held during IDWeek 2024, three global infectious disease experts will be addressing emerging challenges and highlighting how these assays can transform diagnostic stewardship. The program was planned and developed by Medavera, Inc., a leading provider of medical education.

IDWeek 2024 is the joint annual meeting of the Infectious Diseases Society of America, the Society for Healthcare Epidemiology of America, the HIV Medicine Association, the Pediatric Infectious Diseases Society and the Society of Infectious Diseases Pharmacists.

This free symposium Navigating Advanced Testing Options to Improve Diagnostic Stewardship will be available to IDWeek 2024 attendees. It will be held on Wednesday, October 16th at the JW Marriott Los Angeles, Platinum Ballroom A-C, from 11:00 a.m. to 1:00 p.m. (PST). A buffet lunch will be provided.

The expert presenters include:

• Vittorio Sambri, MD, PhD – Director of the Department of Laboratory and Transfusion Medicine at AUSL Romagna, Head of the Unit of Microbiology at the Greater Romagna Area Hub Laboratory and Full Professor of Microbiology for DIMEC at the University of Bologna. With over 225 publications, Dr. Sambri is an authority on emerging infectious diseases and innovative diagnostic methodologies.
• Laila Eugenia Woc-Colburn, MD, DTM&H, FIDSA – Associate Professor in the Division of Infectious Diseases at Emory University School of Medicine. Dr. Woc-Colburn is a prominent figure in tropical medicine and infectious disease education with valuable insights on the diagnostic challenges of diverse patient populations.
• Blake W. Buchan, PhD, D(ABMM) – Professor of Pathology and Director of Clinical Microbiology at the Medical College of Wisconsin. Dr. Buchan is an expert in molecular diagnostics, with extensive experience in clinical trials for novel diagnostic assays for bacterial, viral, and fungal pathogens.

There will be an opportunity to engage with the panelists during a live Q & A session following the presentations. This program is accredited for up to 1.5 continuing education hours/credits for physicians, nurses, laboratory professionals, and pharmacists.

Pre-registration is available at www.StewardshipCME.com

This activity was planned and developed by Medavera, Inc. Educational support was provided by QuidelOrtho. This program is not an official event, nor sponsored, endorsed, or accredited by IDWeek.

SOURCE Medavera, Inc.

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CAMBRIDGE, Mass., Oct. 1, 2024 /PRNewswire/ — With the election closing in, iCivics, the nation’s leading civic education nonprofit, is providing free, nonpartisan digital teaching resources, videos, and games that will help millions of students, K–12 teachers, and families understand how this election works and navigate its complexities. These tools can also provide expertise for media into how this election is playing out in classrooms. 

iCivics digital games and content are used by more than 145,000 teachers and 9 million students per year. Each election cycle, teachers rely on iCivics to help engage young people in this country’s most important civic moment and build confidence to believe in this country’s future and their role in it.

With polarization, misinformation, and other trends putting strain on citizens and our democracy, the 2024 presidential election presents unique challenges and opportunities for teachers and learners in the classroom. iCivics provides trusted resources that help teachers work through this difficult atmosphere and teach essential skills, including:

• Digital Literacy: iCivics’ new collection of short-form videos and lesson plans equip middle and high school students with digital literacy skills integral to our democracy. Civic Digital Literacy covers a range of topics, including who’s behind cloaked websites, how to evaluate political claims on social media, and whether online content is clickbait or legitimate. Civic Digital Literacy was built with the digital literacy and curriculum expertise of the Digital Inquiry Group, an independent nonprofit established by the team behind the Stanford History Education Group.
• Games and digital content that teach the election: The iCivics Election Headquarters is an online portal with dozens of games, lesson plans, infographics and videos that teach the fundamentals and processes of the election by putting students in the driver’s seat of our democracy. Games such as Win the White House and Cast Your Vote have been played nearly 200 million times since they were created. These educational games dig deep into how to choose a candidate for whom to vote and the intricacies of how an election works, from building a platform to fundraising and deciding when and where to place political advertisements.
• Resources for K–5 students: For our youngest learners, iCivics has partnered with Nickelodeon and ATTN: to create Well Versed, a series of music videos that teach the basics of democracy. Well Versed—launched last October by Paramount Chair Shari Redstone and First Ladies Jill Biden and Laura Bush—has been likened to a modern Schoolhouse Rock. In addition, resources such as Private i History Detectives, an inquiry-based supplementary curriculum, and Uncovering Loyalties, an educational game created with the Colonial Williamsburg Foundation, teach the building blocks of democracy to K–5 students.
• For journalists: Over 15 years of working with hundreds of thousands of teachers, iCivics has built unparalleled insight into how the current climate is affecting classrooms in school districts and communities across the nation. iCivics can also provide perspective through CivxNow—a coalition founded by iCivics that includes more than 350 organizations working to advance civic education as a nationwide priority.

iCivics can provide expert voices and access to educators across the country to help in any stories journalists are pursuing, including why and how digital literacy must be a part of a modern civic education, how teachers are working together to face the challenge of this election, and how parents and their kids can talk to each other about the election.

And we invite you to play Win the White House.

ABOUT iCIVICS

Founded in 2009 by Supreme Court Justice Sandra Day O’Connor, iCivics is a nonpartisan organization dedicated to advancing civic learning by providing educators and students with the knowledge, skills, and resources needed to embrace and engage in our civic life together. iCivics empowers educators and leads the movement to make civic education a nationwide priority so all young people have the confidence to shape the world around them and believe in our country’s future.

SOURCE iCivics

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New report explores how the 2024 election season will affect content and branding strategies in the creator economy

SAN FRANCISCO, Sept. 9, 2024 /PRNewswire/ — As the 2024 election season picks up, the media environment will be increasingly crowded by a deluge of perspectives and conversations on every platform. The creator economy is no different.

A new report from premier creator marketing platform Collective Voice, titled “76% of Consumers Want Election Content from Creators,” investigates the election’s impact on content strategy, brand partnerships, consumer perception and creator responses. As we move into an already busy fourth quarter, it’s crucial that marketers and creators rethink their content strategy during election season.

Key findings from Collective Voice’s new report include:

• Creators are embracing political and election-related content.
  • The election has prompted a marked increase in related content from creators. 61% of consumers reported seeing election-related content from their favorite influencers, with 70% of those aged 25-54 noticing an uptick.
  • Almost half (46%) of creators have adjusted their content and partnership strategies in light of the election and the potential impact of their personal political statements on promotional activities and brand alignments. 
• Consumers are more responsive to the authenticity of a creator’s brand partnerships than to their political leanings
  • 54% of consumers said it’s more important for a creator to endorse a diverse range of brands than to share their political beliefs
  • 33% of consumers said they are more likely to purchase products promoted by creators who share their values.
• Creators should consider adjusting their content strategy in the period running up to the election.
  • 76% of consumers are open to engaging in political discussions with influencers, provided they are respectful, positive, and educational. Ensuring that influencers align with brands is essential for appealing to these consumers and leveraging their openness to political content.

“Understanding the impact of election-year dynamics on creators is just one piece of the puzzle,” explains Clair Sidman, VP of Marketing at Collective Voice. “Brands need to consider how these shifts affect their overall content strategies to engage hyper-focused audiences effectively and optimize campaign performance.”

To ensure brand strategies remain impactful and relevant in this politically charged environment, Collective Voice also recommends that brands explore alternative creator-led strategies that account for the election’s impact on the U.S. advertising ecosystem, including:

• Leverage TikTok’s Culture-First Approach: TikTok’s unique culture-first approach emphasizes creative and engaging content over traditional advertising formats. By focusing their efforts on TikTok, brands can tap into its vibrant user base and benefit from its algorithm that promotes authentic and trend-driven content.
• Consider Substack as a Social Media Alternative: In contrast to conventional platforms, Substack offers brand engagement with highly trusted sources through newsletters and direct content delivery. Utilizing Substack can enable brands to bypass mainstream media saturation and take advantage of personalized, high-value content to connect with audiences.

“To enhance brand campaign effectiveness, marketers should tune their advertising strategy to the peaks and valleys we expect to see in this fall’s election cycle,” added Sidman. “Anticipating and leveraging swings in the demand for premium ad units will create opportunities for savvy media buyers to strengthen their Return on Ad Spend (ROAS). As a direct consequence of election content ad load, CPMs and Cost Per Acquisition (CPA) in most media will increase, making this fall an ideal time to invest in creator-led marketing strategies that take advantage of creators’ highly-engaged audiences without having to pay out premium CPMs to reach them.”

For more best practices and additional findings, read the full report HERE. For insights into Collective Voice’s innovative approach to creator marketing, visit www.collectivevoice.com.

About Collective Voice

Since its inception in 2008, Collective Voice has been a trailblazer in the creator marketing landscape, offering cutting-edge tools, transparent data, and unparalleled resources. Leveraging years of expertise, we forge meaningful connections between creators and top brands, resulting in award-winning content and sustained success. For more information, visit www.collectivevoice.com.

SOURCE Collective Voice & PR Newswire