Whether you’re new to local SEO or want to improve your efforts, this article is for you. You’ll learn how to optimize your Google My Business listing and use local link building tactics. These strategies will help your small business grow.

Key Takeaways

• Understand the importance of local SEO for small businesses and how it can drive more targeted traffic and local customers.
• Learn how to optimize your Google My Business listing to improve your visibility in local search results.
• Discover effective strategies for claiming and managing your local directory listings to ensure consistent NAP (Name, Address, Phone) information.
• Implement on-page optimization tactics, such as localizing content and meta tags, to optimize for local keyword variations.
• Leverage local link building strategies to boost your authority and improve your local search rankings.

Importance of Local SEO for Small Businesses

As a small business owner, you know how key it is to find local customers. Local search optimization is a great way to do this. It makes sure your business shows up when people search for what you offer nearby.

Understanding Local Search Intent

People search online for many reasons. Some want info, others are ready to buy. Local search intent is about what people want when they search for local businesses. Knowing this helps you meet your customers’ needs better.

Reaching Target Customers in Your Area

Location-based marketing is vital for local SEO. By making your online presence local-friendly, you attract more local customers. This can boost your sales and make your business stronger.

Adding local SEO to your marketing plan is crucial for small businesses. It helps you improve your local search rankings and connect with your audience. By understanding local search intent and using location-based marketing, you can get more leads and sales.

Optimizing Your Google My Business Listing

Your Google My Business (GMB) listing is key for local SEO. It helps you show up in local searches and connect with people nearby. By focusing on google my business optimization and local listing management, you can draw more local customers and leads.

First, make sure your GMB listing is filled out and current. Add your business name, address, phone, website, hours, and a good description. Pick the right category and use keywords to match local searches.

Then, add great visuals to your GMB listing. Use photos and videos to show off your products and business. This helps customers understand what you offer and makes a good first impression.

• Keep your GMB listing updated with any changes, like new hours or services.
• Ask happy customers to leave reviews to boost your visibility and trust.
• Reply to all reviews, good or bad, to show you care about your customers.

By optimizing your Google My Business listing, you can rank better in local searches. This helps you connect with more customers and grow your business.

Claiming and Managing Local Directory Listings

Claiming and managing your business on major local directories is key for local SEO. These listings boost your online presence and credibility. They help you show up in local searches and attract more customers.

Major Local Directories to Focus On

There are several important platforms for local directory listings:

• Yelp
• Bing Places for Business
• Apple Maps
• Facebook Business Page
• Yellow Pages
• Manta

Claiming and optimizing your listings on these sites can help you reach more people. It increases your chances of showing up in local searches.

Ensuring Consistent NAP Information

Keeping your Name, Address, and Phone (NAP) info the same everywhere is crucial. Inconsistent NAP data can hurt your local SEO. Make sure to update your NAP details on each listing to keep your online presence strong.

By focusing on your local directory listings and keeping your NAP info consistent, you can improve your small business’s local visibility. This will help attract more local directory listings, local link building, and consistent nap information for your customers.

How to Master Local SEO for Small Businesses

As a small business owner, mastering local SEO is key to getting more customers. By making your online presence strong and connecting with your community, you can beat your rivals. This way, you become the top choice for people looking for what you offer.

To start, let’s look at the main steps to master local SEO for your small business:

1. Optimize your Google My Business listing: Make sure your business info, like name, address, and phone number, is right and the same everywhere online.
2. Claim and manage local directory listings: Take control of your listings on big sites like Yelp, Bing Places, and Apple Maps. This boosts your visibility and builds trust with potential customers.
3. Localize your content and meta tags: Use local keywords and phrases in your website’s content, titles, and meta descriptions. This tells search engines you serve a specific area.
4. Leverage local link building strategies: Connect with local groups, organizations, and other businesses to get valuable backlinks. This boosts your local standing.
5. Engage with your local community: Join local events, team up with other small businesses, and support community projects. This builds relationships and raises your visibility.

By using these local seo strategies and small business seo tips, you’ll be on your way to mastering local SEO. This will help attract more customers to your small business.

Enhancing On-Page Optimization for Local SEO

Your website’s on-page optimization is key for local SEO. By localizing your content and meta tags, you show your business’s local appeal. This helps attract customers looking for your products or services in your area.

Localizing Content and Meta Tags

Include your city, state, or region in your website’s content. This means adding it to page titles, headings, and body text. It helps search engines see your business’s local focus.

Also, make sure to optimize your meta tags. Use local keyword optimization in your title tags and meta descriptions. This makes your website’s search snippets more appealing to local users.

Optimizing for Local Keyword Variations

Find the local keyword variations your customers use. This could be “plumber in [city]” or “best Italian restaurant in [city]”.

Use these keywords naturally in your content. Avoid stuffing them. This boosts your local search rankings and attracts the right customers.

Leveraging Local Link Building Strategies

Building a strong local link profile is key for better local search rankings. Good local link building gets you quality backlinks from local sites, directories, and groups. This boosts your local authority and makes you more visible in your area.

Here are some top ways to use local link building for your small business:

1. Claim and Optimize Local Directory Listings: Make sure your business is on big local directories like Google My Business and Bing Places. Use the same name, address, and phone number everywhere to help your local SEO.
2. Collaborate with Local Bloggers and Influencers: Talk to local bloggers and influencers in your field or area. Offer to write guest posts or share your expertise. This shows off your local knowledge and products.
3. Participate in Local Events and Sponsorships: Sponsor local events or charities to get backlinks from their sites. This also helps you connect with your audience and build a strong local brand.
4. Leverage Local Partnerships and Co-Marketing: Work with other local businesses on marketing projects. This can include joint content or promotions. It’s a win-win for both of you and boosts your local visibility.

Using these local link building strategies can improve your online presence. It also helps you rank better in searches and attract more local customers.

Engaging with Local Communities and Events

As a small business owner, getting involved in your local community is key. It can really help your local SEO. By teaming up with local groups and sponsoring events, you become more visible. You also get to connect with your audience in a meaningful way.

Building Local Partnerships and Sponsorships

Creating local partnerships can change the game for your business. Look for chances to work with other businesses or groups that share your values. You might host events together, promote each other’s stuff, or support a local cause.

Supporting local sports teams, festivals, or charities is a great idea. It shows you care about the local community engagement. Don’t forget to show off your business by putting your name and logo everywhere. Also, tell people to check out your website or social media.

By getting involved and making local partnerships, you boost your business’s image. You’ll gain more loyal customers and improve your local SEO.

Monitoring and Responding to Local Reviews

In today’s world, local reviews are key for your small business’s online image. They affect your reputation and help with local SEO. It’s vital to know how to handle local reviews well.

Start by checking your reviews on sites like Google, Facebook, Yelp, and others. This keeps you updated on what customers say. You can then quickly respond to good or bad feedback.

• Answer both positive and negative reviews in a professional way.
• Thank customers for their feedback, even if it’s not good.
• Offer help or solutions to show you care about their satisfaction.

Also, try to get happy customers to leave reviews. This can help your rating and make you more visible online. Make it easy for them to share their good experiences.

By keeping up with local reviews and responding well, small businesses can improve their online image. This helps with customer relationships and local search visibility. It’s crucial for success online.

Utilizing Local SEO Tools and Analytics

Using the right local SEO tools and analytics is key. They give you insights, track your progress, and help you make better decisions. They also help your small business show up better online.

Popular Local SEO Tools and Platforms

Choosing the right local SEO tools can be tough. But picking a few top platforms can really help. Here are some of the best local SEO tools to use:

• Google My Business Insights – This free tool from Google gives you deep analytics. It shows how customers interact with your listing, what they search for, and how well you’re doing.
• Moz Local – Moz Local helps you manage your business listings online. It makes sure your name, address, and phone number are the same everywhere.
• BrightLocal – BrightLocal offers tools for local SEO. It tracks your rankings, helps you get more citations, and manages reviews. This helps you improve your local presence.
• Yext – Yext is a top platform for managing your business listings. It lets you update your info quickly across many directories and search sites.
• Local SEO Checker – This tool from SEMrush audits your local SEO. It finds ways to improve and tracks your progress over time.

By using these local seo tools and local seo analytics, you can understand your local market better. You can track your progress and make smart decisions. This will help your small business be more visible online.

Integrating Local SEO with Other Marketing Channels

To get the most from your local SEO, mix it with other digital marketing. This includes social media and pay-per-click (PPC) ads. Together, they make a strong digital marketing plan for your small business.

Aligning Local SEO with Social Media

Using local SEO and social media together is powerful. Make your social media profiles better with local keywords and details. This boosts your online presence.

Ask customers to leave reviews and share your content on Facebook, Instagram, and Google My Business. This helps your local SEO and brings more visitors to your site.

Leveraging Local SEO and PPC

Combining local SEO with PPC ads is very effective. Use local keywords and target your ads to people in your area. This grabs the attention of those looking for your business locally.

By blending your local SEO with other marketing, you create a complete digital strategy. This helps your small business shine in your local market and attract more customers.

Conclusion

Mastering local SEO is key for small businesses to succeed today. By using the tips from this guide, you can get more people to see your business online. This helps you attract more customers in your area and beat your rivals.

Optimizing your Google My Business listing is a great start. You should also use local directories and partner with local businesses. Plus, keep an eye on what people say about you online. These steps help you become an expert in local SEO.

Start using these local SEO tips now. Your small business will grow and thrive in your community. A strong local SEO presence is crucial for small businesses. It helps you connect with your audience and stand out online.

FAQ

What is the importance of local SEO for small businesses?

Local SEO helps small businesses reach people nearby. It makes sure your business shows up when people search online. This way, more people can find and visit your store.

How do I optimize my Google My Business listing for local SEO?

Your Google My Business (GMB) listing is key for local SEO. Keeping it up to date helps more people find you. It’s a great way to connect with locals.

What local directories should I focus on for my small business?

Claiming your business on big local directories is important. Make sure your Name, Address, and Phone (NAP) info is the same everywhere. This helps people find and trust your business.

What on-page optimization strategies should I use for local SEO?

On-page optimization is vital for local SEO. Make your website’s content and meta tags local-friendly. Also, find and use local keywords that people search for.

How can I build high-quality local backlinks for my small business?

Getting good local backlinks helps your business rank better. Get links from local sites, directories, and groups. This shows you’re a trusted local business.

How can I engage with my local community to improve my local SEO?

Joining local events and partnering with groups boosts your SEO. It helps you reach more people and build trust.

Why is it important to monitor and respond to local reviews?

Reviews are key for local SEO. They affect your business’s reputation. Learn to handle reviews well to improve your ranking and gain trust.

What local SEO tools and analytics should I use for my small business?

Using the right tools helps you understand and improve your SEO. Find tools that help you track and analyze your online presence.

How can I integrate local SEO with my other marketing channels?

Combining local SEO with other marketing is smart. It makes your online presence stronger. Learn how to mix local SEO with social media and ads for better results.

KUALA LUMPUR, Malaysia, Oct. 11, 2024 /PRNewswire/ — In a dynamic collaboration that is set to boost visibility for both a promising young athlete and Asia’s business and lifestyle media brand, News Hub Asia (NHA) has officially announced its media partnership with 14-year-old fencing prodigy, Saif Nordin.

This media tie-up marks an exciting new chapter for the young Malaysian athlete who has already made a name for himself on the international stage, competing and winning medals at various levels across Malaysia, Australia, Taiwan region, Singapore, Thailand, and New Zealand.

Saif, who also fenced for Selangor’s fencing team during the recent SUKMA (Malaysian Games) in August this year, trains at Touché Fencing Club in Petaling Jaya, Selangor, where he is mentored by the experienced Coach Mok Chek Wlong and directly coached by Coach Andrew Mok, who is accredited by the International Fencing Federation (FIE). His rapid rise in the sport has captured the attention of both national and international audiences, positioning him as one of the emerging stars to watch in the world of fencing.

The partnership with NHA is designed to elevate Saif’s profile, providing him with the media coverage necessary to connect with fans, supporters, and corporate partners who are invested in his journey. 

Ruzanna Muhammad, NHA’s editor-at-large, expressed her excitement about the collaboration, stating, “Fencing is a sport built on precision, speed, and integrity – values that align closely with our mission at News Hub Asia. We are proud to support Saif Nordin as he continues to represent Malaysia on the international fencing stage.”

This media partnership presents a unique opportunity for corporate sponsors to associate with a rising young athlete while leveraging NHA’s regional reach. As companies look to align their marketing, corporate social responsibility (CSR), and community engagement budgets with projects that drive meaningful results, investing in young athletes like Saif offers unparalleled benefits.

Unlike traditional community projects, backing a young athlete who has a global presence can provide sponsors with increased brand recognition and enhanced reputation management. 

Rhys Ryan, Australian sports commentator and NHA’s contributing sportswriter, emphasised the importance of connecting athletes with their fan base.

“In today’s world, for athletes to truly succeed, they need a platform that keeps their fans engaged and informed. Fans want to follow the athlete’s journey in real time and get accurate, up-to-date news from a reliable source,” said Rhys. “That’s where News Hub Asia comes in. We provide a platform that amplifies the voices of talented athletes like Saif, helping them build a loyal fan base and attract sponsors.”

Fencing, a sport historically dominated by European and American athletes, is seeing a significant rise in popularity across Asia. The region’s strong performance at the recent Olympics demonstrated the potential of young talent in sports like fencing, creating a groundswell of interest from youth athletes across the continent. As Asian countries continue to develop high-performance athletes in a variety of disciplines, the demand for media coverage, sponsorship, and corporate partnerships is rapidly increasing.

The youth sports market in Asia is growing at a faster rate compared to Europe, with more young athletes gaining international recognition. Asia’s investment in sports infrastructure, youth programmes, and competitive platforms has created a “sticky community” of dedicated athletes and fans, providing fertile ground for corporate partnerships.

As Rhys explains, “We’re seeing more and more young athletes like Saif stepping into sports that were once dominated by other regions. Fencing is a prime example of this shift, and the more we support these athletes, the more success we will see at the international level.”

NHA is dedicated to tapping into high-growth sectors like youth sports, where there is tremendous potential to foster long-term engagement and community growth. By providing media exposure for young talents like Saif, the platform helps bridge the gap between athletes and corporate partners who are eager to contribute to the development of sports in the region.

In addition to Saif’s partnership, NHA is committed to expanding its support for other emerging athletes across Asia. 

“Our goal is to shine a light on the stories of young athletes who are working hard to achieve excellence in their respective fields,” said Ruzanna. “We believe that by showcasing their success, we can inspire more young people to pursue their dreams while providing a valuable platform for corporate partners to engage with youth communities through sports.”

As Saif continues his journey to the top of the fencing world, his partnership with News Hub Asia will provide him with the media support he needs to stay connected with his growing fan base and attract the attention of potential sponsors for his development as an athlete. This collaboration is not just a win for Saif but for the future of Malaysian and Asian sports.

For those interested in seeing his development as a future Olympian, follow his Instagram at @saif.lofu1.

SOURCE News Hub Asia (NHA)

https://prnmedia.prnewswire.com/news-releases/rising-malaysian-fencing-star-joins-forces-with-news-hub-asia-302273916.html

DUBAI, UAE, Oct. 10, 2024 /PRNewswire/ –Dubai Studio City, the Middle East’s leading hub for content creation, is set to make its mark at Broadcast India Show 2024, among South Asia’s largest broadcast and entertainment technology event on 17-19 October at the Jio World Convention Centre in Mumbai.

Dubai Studio City is part of TECOM Group PJSC, the creator of 10 specialised business districts and vibrant communities across Dubai, and is attending as Platinum Partner of the event, which is expected to unite 20,000 creative professionals for networking and knowledge exchange. This year’s edition Broadcast India Show will spotlight innovative trends shaping the future of the media, broadcast, and infotainment industries.

“The cultural bridge linking India and the UAE is strengthened by the 3.5 million Indians who call the UAE their home, serving as a powerful platform for our media and entertainment sectors to collaboratively scale new heights of creativity,” said Majed Al Suwaidi, Senior Vice President of Dubai Studio City, Dubai Media City, and Dubai Production City at TECOM Group PJSC.

“Our participation at Broadcast India reaffirms our commitment to uniting production houses, artists, and technology providers to contribute to the global media landscape with original content from Dubai, fuelling diversified growth in line with the Dubai Economic Agenda D33.”

Dubai Studio City will showcase its world-class infrastructure at Broadcast India Show 2024, including its acclaimed Sound Stages – among the region’s largest facilities of its kind – in addition to backlots and production facilities. Dubai Film and TV Commission, which supports an array of content production activities in the city, is also part of Dubai Studio City’s ecosystem, offering seamless shooting experiences to producers, film crews, and filmmakers based at the district.

During the show, Dubai Studio City will also highlight its supportive ecosystem designed to nurture creativity and innovation, such as collaboration pathways with experts based at its sister districts, Dubai Media City and Dubai Production City. The district will also share insights on in5 Media based at Dubai Production City, part of TECOM Group’s start-up incubator in5.

Together, Dubai Studio City, Dubai Media City, and Dubai Production City comprise TECOM Group’s Media Cluster, which is home to more than 3,500 local, regional, and international customers in addition to more than 38,000 creative professionals.

Dubai Studio City is part of TECOM Group’s portfolio of business districts, which also includes Dubai Internet City, Dubai Media City, Dubai Production City, Dubai Knowledge Park, Dubai International Academic City, Dubai Design District (d3), and Dubai Industrial City.

About Dubai Studio City  

Dubai Studio City, established in 2005 by TECOM Group, is a regional platform for companies within the broadcasting, filmmaking, media production, and entertainment sectors. It is home to regional and global powerhouses and supports several industry events and activities. With an aim to foster innovation and increase knowledge in the entertainment sector, Dubai Studio City also provides world-class training opportunities for local and international talent. Previously, the venue acted as a space to produce blockbuster movies and TV series including ‘Star Trek Beyond’, ‘The Cube’, ‘MasterChef Arabia’ and ‘Saraya Abdeen’.

For more information, please visit www.dubaistudiocity.ae.

https://prnmedia.prnewswire.com/news-releases/dubai-studio-city-to-spotlight-middle-easts-creative-excellence-at-south-asias-leading-broadcast-event-in-mumbai-302271850.html

Industry leading brand safety and suitability partner Zefr to expand end-to-end capabilities across Meta, enhances data processing speed

LOS ANGELES, Oct. 10, 2024 /PRNewswire/ — Zefr is excited to announce Meta’s expansion of third-party exclusion capabilities across Facebook and Instagram Feed and Reels, which will soon be in testing with an expected GA release of early 2025. Upon release, this enhancement empowers brands to leverage Zefr’s AI-driven exclusion technology, offering more refined control over ad placements across a broader range of content surfaces on Instagram and Facebook.

As Meta’s initial testing partner for brand suitability verification for Feed and Reels, Zefr played a critical role in laying the foundation for content-level blocklists. Early on, we identified the need for more flexible controls, enabling brands to go beyond broad content categories and fine-tune their ad placements.

Over the past year, Zefr has helped clients create custom publisher exclusion lists, unlocking new placements while ensuring brand suitability. These custom publisher exclusion lists have proven particularly valuable in avoiding misaligned content across various placements, including Facebook In-stream ads, ads on Facebook Reels, Instagram profile ads, and Audience Network.

Independent third-party exclusion lists, like those Zefr provides, allow advertisers to overlay brand-specific sensitivities on Meta’s native tools, ensuring campaigns remain aligned with their unique brand values and safety and suitability requirements.

Real-Time Transparency and Optimization

At Zefr, we prioritize transparency and optimization for our clients’ campaigns. Our solutions provide hourly updates, ensuring near real-time visibility into campaign performance. This is particularly important when addressing sensitive brand concerns such as breaking news and crisis response.

Partnering with Industry Leaders for Enhanced Brand Suitability

Zefr’s commitment to delivering brand safety and suitability has driven impactful results across Meta platforms. For example, Zefr partnered with a multinational pharmaceutical advertiser on Meta, implementing suitability optimizations via customized publisher blocklists. This collaboration resulted in a +6.7% increase in brand suitability, underscoring the effectiveness of Zefr’s AI-powered exclusion technology, in conjunction with Meta’s native platform controls, in protecting brands while also driving improved performance.

A Commitment to Brand Safety and Suitability

Zefr remains dedicated to helping advertisers navigate the evolving landscape of content adjacency on social platforms like Facebook and Instagram. By continuously expanding our partnership and innovating through expanded capabilities, we empower brands to achieve more control and precision over their advertising environments. As Meta rolls out further updates to its suitability controls, Zefr will continue to deliver best-in-class solutions that protect our clients’ brands across all placements.

For more information on Zefr’s brand safety and suitability solutions for Meta, contact your Zefr representative today, or visit Zefr.com/atrium. For press inquiries, please contact press@zefr.com.

Media Contact:
Hank Kim

hank@m8media.net

SOURCE Zefr

https://prnmedia.prnewswire.com/news-releases/zefr-to-expand-ai-driven-brand-suitability-capabilities-for-greater-control-on-meta-302272870.html

Led by McCourt Global, the funding round will support and accelerate MeWe’s ongoing migration while expanding decentralized products and services to platform users. The social media company seeks an additional $6 million to close out the Series B round.

LOS ANGELES, Oct. 9, 2024 /PRNewswire/ — MeWe, the pioneering privacy-first social media network, announced today it is launching a growth agenda to accelerate its efforts to bring Web3 to its 20+ million users. The opening of the Series B round, led by McCourt Global, will accelerate MeWe’s growth and open doors for further innovation within MeWe, including the further development of new technologies such as AI integration, the launch of new Web3 product features, strategic user acquisition through targeted marketing efforts, and the rollout of a native token to enhance user growth, platform engagement and platform utility.

MeWe has undertaken an unprecedented transformation over the past year to integrate with the Frequency blockchain and migrate its users to Web3 at scale. Since making this commitment, the platform has hit a major growth milestone and cemented its position as one of the world’s largest Web3 user bases by seamlessly migrating more than 1 million MeWe users to the Frequency chain, a Layer 1 blockchain built on the Decentralized Social Networking Protocol (DSNP) and designed to enable individual ownership of personal data and content. The project is an extraordinary validation of the technology’s dependability and scalability, a signal that social media users do not have to sacrifice privacy or data to engage online, and the foundation for MeWe to innovate and expand Web3-based experiences and opportunities for its growing user base.

“MeWe is excited to accelerate our journey to bring Web3 technologies to more of our users and continue growing our community,” said Jeffrey Edell, Chairman and CEO of MeWe. “This Series B round and the continued success of our migration to the Frequency blockchain allows us to accelerate this unprecedented transition and expand our ambitions to bring the benefits of an open, decentralized web to users of our platform in new and exciting ways. We look forward to more forward-thinking investors joining us as we continue to pioneer the future of the web.”

“MeWe is leading the tech industry into the future by demonstrating there are viable, scalable technology alternatives in our hands today that allow social media networks to protect people’s privacy and empower them with control over their own data,” said Divya Narendra, MeWe Advisory Board Member. “MeWe is on the frontlines of the broader movement to Web3, and we are proud to continue our efforts to accelerate the transition to an open, decentralized internet.”

In August, as part of MeWe’s integration with Frequency, MeWe announced that more than 600,000 MeWe users now control ownership of their complete social graph on the Frequency blockchain. That number will continue to increase over time and the Series B funding round will directly support efforts to bring more users along on this migration.

About MeWe

Launched in 2016, MeWe has amassed a global reputation as the leading privacy-first social network with over 20 million users and 700,000+ interest groups worldwide. MeWe has a strong focus on user empowerment, offering a range of features that allow users to create groups, interact and control the flow of their data. It is an ad-free platform with no targeting, news feed manipulation, or amplification of misinformation. Available on iOS, Android, and desktop in over 20 languages across 200+ countries, it prioritizes user control and privacy. Since 2021, under the leadership of CEO Jeffrey Edell, MeWe has grown and integrated the Decentralized Social Networking Protocol (DSNP) developed by Project Liberty. It now has over 1.1 million users on-chain via the Frequency Layer 1 blockchain.

For more information visit MeWe.com.

Contact: Lisa Gibbons, lisa@mewe.com

SOURCE MeWe

https://prnmedia.prnewswire.com/news-releases/mewe-secures-initial-6-million-series-b-investment-to-further-integrate-web3-for-platforms-20-million-users-302271741.html

Since its launch in 2020, Maestro has brought more than 200 hours of educational content from some of the leading voices in various industries including business, music, art, and design. Ahead of the 2024 holiday season, the platform plans to roll out an exciting lineup of newly completed learning series to educate and inspire people to explore their creativity including:

October 

• Sing Like the Stars with Eric Vetro, vocal coach to celebrities including Sabrina Carpenter and Ariana Grande
• Thriving in Business with Trinny Woodall, beauty entrepreneur and founder of Trinny London

November

• Magical Storytelling with Isabel Allende, best-selling author of The House of the Spirits
• The Art of Influence with Evy Poumpouras, former Special Agent with the U.S. Secret Service and author of Becoming Bulletproof
• Building a Successful Brand with Jo Malone CBE, founder of multiple fragrance brands

December

• Mastering Mixology with Ago Perrone, prominent global mixologist

“We’ve been encouraged by the rapid growth and value our platform has brought to so many lives around the world, and we’re pleased to welcome even more industry leaders to be a part of it,” said CEO Michael Levine, “As our maestri family grows, we’ll be able to offer an even more unique and eclectic combination of learning modules.”

In addition to being accessible online and through the BBC Maestro app, the select content from the platform is available in-flight through an exclusive partnership with British Airlines. The company hopes to create other meaningful partnerships that will allow Maestro to reach as many interested consumers as possible where they are. 

BBC Maestro offers the unique opportunity to learn from the greatest experts from any device, at home or on the go. You can buy an individual course for £79 or access everything with a £120 annual subscription.

About BBC Maestro

BBC Maestro launched in October 2020 to phenomenal success. From four courses to almost 200 hours of video lessons, BBC Maestro continues to capture the minds of many thousands of creative learners worldwide. Whether you are a novice or becoming an expert yourself, BBC Maestro allows you to learn from the greatest and indulge in your area of passion from any device, at home or on the go. Each course is beautifully filmed in 4K and offers several hours of content, broken down into 14 to 40 easily digested lessons – accompanied by downloadable course notes filled with hints, tips and a breakdown of each lesson. BBC Maestro is a commercial platform developed and operated by Maestro Media Ltd under license from BBC Studios Distribution Ltd. BBC is a trademark of the British Broadcasting Corporation and is used under license.

For press and media questions, contact support@maestro-media.com.

About BBC Studios

BBC Studios Brands & Licensing is the driving force behind innovative brand extensions that excite audiences across the world. We excel at amplifying and extending BBC Studios IP in creative ways that develop and deepen fan engagement across our iconic brands including Doctor Who, Bluey, Strictly Come Dancing / Dancing with the Stars, Top Gear and BBC Earth. 

Our extensive portfolio spans Consumer Products and Licensing (CP&L), including live entertainment and attractions such as Bluey’s Big Play, which has been seen by over 1 million fans across 6 countries, branded merchandise working with best-in-class partners like Mattel; and publishing that spans magazines, books, audio books and music releases.  We also collaborate with uniquely talented partners to expand our brands’ presence in gaming and interactive entertainment. 

We operate BBC Studios Social, a digital powerhouse that curates, commissions, and commercialises the digital footprint of our much-loved brands. With over 6.5 billion social video views in 2023 across 90+ channels including YouTube, X, Facebook, TikTok, and Instagram, the portfolio encompasses our beloved shows alongside comedy channel Funny Parts and more. We connect global audiences to safe, smart, high-quality content with advertising, sponsorship, and branded content partnerships. Recognised for its excellence, BBC Studios was named the Inaugural European Publisher of the Year at the Lovies 2023. 

We also own the record company Demon Music, run the clips licensing operation BBC Motion Gallery and have a joint venture with BBC Maestro offering e-learning courses taught by the most experienced creators in the world. As an agile and innovative business, we look to partner with visionary and enterprising companies who can help amplify the impact of our market leading brands and stimulate further global and digital growth across business areas.

Contact:
Monique Gaynor
monique.gaynor@freuds.com

SOURCE BBC Maestro

https://prnmedia.prnewswire.com/news-releases/bbc-maestro-prepares-for-holiday-season-with-new-line-up-of-courses-302271748.html

Proprietary Mindset Targeting Across Raptive’s 5,200 Creator Sites Delivers Superior Engagement and Brand Performance.

NEW YORK, Oct. 9, 2024 /PRNewswire/ — Raptive, the creator media company, today announced the launch of Raptive Intelligence, a suite of groundbreaking data and targeting solutions for advertisers. Among its standout features is Mindset Targeting, an AI-powered tool that predicts emotional responses to deliver more relevant and attention-grabbing in-context ad targeting. This innovation drives smarter, higher-performing campaigns at scale across Raptive’s 5,200 premium sites and 191 million monthly visitors. Mindset Targeting taps into the authentic bond between creators and their audiences—a connection that, according to a Nielsen study, results in a more engaged consumer experience.

“Advertisers come to Raptive to reach consumers where they are most engaged and access the authentic connections creators have with their audiences. By combining AI with our expansive network of 5,200 creators, Raptive Intelligence makes advertisers’ investments work harder,” said Marla Newman, EVP of Sales at Raptive. “With Raptive Intelligence, brands can strategically place ads when consumers are most likely to respond, optimizing outcomes and achieving outstanding results.”

Advertisers can leverage Raptive Intelligence through three unique targeting strategies:

• Mindset Targeting, powered by AI: Raptive creates meaningful and impactful segments beyond traditional demographics, tailoring ads and targeting to resonate with each specific mindset.
• Contextual Targeting: Raptive’s rich data allows for precision contextual targeting across 38 content verticals
• Audience Targeting: Based on audience behavior across Raptive’s 5,200 creator sites

Raptive delivers a unique combination of contextual depth and granularity with a deep consumer connection. Raptive Intelligence is powered by these capabilities, analyzing tens of millions of pieces of content across the company’s diverse creator network. This insight enables Raptive to uncover nuanced patterns in audience interests, values, and behaviors, offering a multi-dimensional understanding of consumer mindsets as they engage with content. Raptive Intelligence anticipates cultural shifts, predicts consumer trends, and identifies the content that will resonate most effectively with audiences at any moment.

In initial tests, Mindset Targeting exceeded benchmarks in driving brand consideration, brand favorability, and ad recall. A current campaign for the All-New Toyota Camry uses Mindset Targeting to identify and engage four distinct mindsets within Toyota’s custom target audience to boost website engagement and reinforce perceptions of Toyota Camry as a joy-inducing sedan that adapts to individual lifestyles and enhances the driving experience. By deploying customized strategies for four unique Camry mindsets, the campaign is currently pacing at twice the established action benchmarks. The campaign is also successfully increasing perceptions of Camry as a car that enhances users’ driving experiences and amplifies the mood. 

Raptive’s pioneering approach to user privacy and cookieless technologies ensures that Raptive Intelligence is supported by proven data and technology infrastructure. The company’s unparalleled ID graph ensures maximum scale for campaign performance, and their clean room and ID partnerships with the major solutions providers in the industry enable advertiser data to be linked with Raptive’s data, enhancing targeting and maximizing attribution. Raptive’s investments in Privacy Sandbox technology and other cookieless solutions will ensure that Raptive Intelligence delivers value far into the future.

About Raptive

Raptive is a new kind of media company built for content creators and is home to one of the internet’s largest and most diverse audiences. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. This creator-first model has paid creators $2.5 billion and propelled Raptive to become a top 10 online media property globally and #1 in Food, Family, Home, and Lifestyle. Raptive is the premium partner to advertisers seeking authentic engagement with diverse and passionate audiences. To learn more about Raptive’s efforts to build a sustainable future for the internet, visit Raptive.com.

SOURCE Raptive

https://prnmedia.prnewswire.com/news-releases/raptive-introduces-ai-powered-raptive-intelligence-to-help-advertisers-make-authentic-audience-connections-302271162.html

NEW YORK, Oct. 9, 2024 /PRNewswire/ — The digital advertising industry’s concerted and collaborative anti-fraud efforts have dramatically reduced losses due to Invalid Traffic (IVT), saving advertisers an estimated $10.8 billion in U.S. display and video ad channels in 2023 — a 92% reduction over the losses that would have occurred without those industry standards in place.

Conducted by TAG in partnership with the 4A’s (American Association of Advertising Agencies), Association of National Advertisers (ANA) and Interactive Advertising Bureau (IAB), the 2024 US Ad Fraud Savings Report highlighted the significant and measurable impact of the industry’s anti-fraud initiatives.

Key findings of the report included:

• 2023 IVT Losses Would Have Been $11.78 Billion Without Anti-Fraud Standards
  Without industry anti-fraud programs in place, the IVT rate for all display and video advertising in the US would have been approximately $11.78 billion in 2023, based on a blended IVT rate of 9.96% for unfiltered inventory across four MRC-accredited vendors.
  
• Broad Adoption of Anti-Fraud Standards Reduced 2023 IVT Losses by 92% in 2023
  The implementation of broad anti-fraud standards held US IVT losses to just $979 million in 2023, a 92% reduction over estimated losses without those standards in place.
  
• Ad Industry Saved $10.8 Billion Due to Anti-Fraud Programs in 2023
  The difference between the potential US IVT losses ($11.78 billion) and actual losses ($979 million) resulted in an estimated $10.8 billion in savings in 2023.
  
• More Than 90% of US Ad Spend Flowed Through Channels With Standards
  The vast majority of US digital ad spend for video and display advertising in 2023 flowed through companies that had earned TAG’s Certified Against Fraud Seal, which recognizes compliance with multiple industry anti-fraud standards.

Ad fraud was historically a persistent and intractable issue in digital advertising, with a 2015 study by the IAB and Ernst & Young finding that $4.6 billion was lost to ad fraud in the U.S. during the prior year. Another analysis in the 2018/2019 Bot Baseline study from the ANA and White Ops projected the cost of ad fraud in 2019 to be $5.8 billion globally.

To turn the tide on ad fraud, the ad industry’s leading organizations launched a multi-pronged strategy around elements including:

• The development and implementation of the “Invalid Traffic (IVT) Detection and Filtration Guidelines” by the Media Rating Council (MRC),
• The launch and expansion throughout the industry of the TAG Certified Against Fraud Program by the 4A’s, ANA, and IAB; and
• The dissemination of innovative tools and standards such as Ads.txt and Sellers.json by IAB Tech Lab.

Those programs secured the support of hundreds of companies across the digital advertising supply chain who participated in committees and councils inside the ANA and 4A’s; engaged in the standards programs from the MRC, IAB Tech Lab, and TAG; and adopted the TAG Certified Against Fraud Seal. Thanks to those efforts, multiple studies have shown that IVT rates have now been reduced to less than 1% worldwide in TAG Certified Channels (TCCs), where at least three companies have adopted TAG’s anti-fraud standards. 

Reactions from Industry Leaders:

Mike Zaneis, CEO, TAG:
“Over the last decade, industry anti-fraud efforts have succeeded in reducing IVT rates to a low, predictable, and manageable level, but until now, we haven’t known exactly how valuable those programs have been. By working together to fight fraud, the digital advertising industry successfully saved more than $10 billion in 2023 alone, taking money from the criminals who used to prey on our supply chain and reinvesting it in innovative and impactful advertising strategies. Despite that success, we must continue to remain unified and vigilant in this effort to ensure we remain ahead of the bad guys.”

David Cohen, CEO, IAB: 
“Since the inception of digital advertising, eliminating ad fraud has been a top priority. We have made a lot of collective progress, and this study quantifies the progress accomplished through industry standards and collaboration.The tools and frameworks developed by IAB Tech Lab and codified as part of TAG’s certification programs are the foundation of our industry’s anti-fraud success, and these results show that our collective efforts are paying off. Of course, there is always more to do, and industry adoption of IAB Tech Lab standards including ads.cert and Supply Chain Object would go a long way towards further securing the digital supply chain from fraud.”

Marla Kaplowitz, President & CEO, 4A’s: 
“Protecting clients’ investments is a top priority for agencies, and the 4A’s is committed to continued efforts to reduce all forms of fraud in advertising. While the industry has come a long way, fraudulent activities continue and evolve to take on new forms. It requires the ongoing diligence of groups like TAG to identify and minimize fraud in the advertising ecosystem.”

Bob Liodice, CEO, ANA: 
“Real savings mean real results, and this report demonstrates the impact of our industry’s anti-fraud programs in redirecting billions of wasted dollars from criminals and fraudsters to effective and productive ad campaigns. Thanks to those efforts, a far greater marketing investment now goes to its intended purpose of building our members’ businesses.”

The full 2024 US Ad Fraud Savings Report can be found here.

Methodology

The 2024 US Fraud Savings Report was developed by Scott Cunningham of Cunningham.Tech Consulting, working on behalf of TAG and the three trade associations. Cunningham has more than 10 years of experience working with the three trade associations involved in the report, including the creation of TAG and the IAB Tech Lab, and he was asked to lead the analysis and drafting of the report, in coordination with TAG and the trade associations.

This study evaluated the savings resulting from the digital advertising industry’s implementation of anti-fraud programs by determining the total amount that would have been lost to IVT in 2023 in video and display advertising channels without those programs in place, then subtracting the amount of remaining IVT-related spending in channels with robust anti-fraud standards.

The amount that would have been lost to fraud this year without standards in place was calculated by multiplying a blended average of recent invalid traffic (IVT) rates from four MRC-accredited vendor for unfiltered (i.e., unprotected) inventory in the US against the total US display and video ad market for 2023.

The amount actually lost to IVT in protected channels was calculated by multiplying the weighted average IVT rate for video and display advertising in which at least one supply chain participant has adopted the TAG Certified Against Fraud standards (i.e., TCC and NCC inventory) against the total video/display ad revenue through those channels last year.

By subtracting the total currently lost to IVT in protected channels from the total that would have been lost to IVT last year without those protections, the study determined a valid estimate for the total fraud savings in the US in 2023 thanks to those programs.

About TAG

TAG is the global certification program to strengthen safety and transparency in digital advertising. For nearly a decade, TAG’s seal programs have demonstrated their effectiveness in minimizing fraudulent traffic, sharing threat intelligence, protecting brand safety, and enabling transparency. TAG’s international member companies include the world’s largest and most influential brands, agencies, publishers, and ad tech providers. TAG is the first and only Information Sharing and Analysis Organization (ISAO) for the digital advertising industry. For more information on TAG, please visit tagtoday.net.

About the 4A’s

The 4A’s was established in 1917 to promote, advance, and defend the interests of our member agencies, employees and the advertising and marketing industries overall. We empower and equip our members to confidently navigate the ever-changing ecosystem of the agency world. We ensure they remain relevant, are positioned to compete, and have the resources to thrive and grow. With a focus on advocacy, talent and creating impact, the organization serves 600+ member agencies across 1,200 offices, which help direct more than 85% of total U.S. advertising spend. The 4A’s includes the 4A’s Benefits division, which insures more than 160,000 employees; the government relations team, who advocate for policies to support the industry; and the 4A’s Foundation, which advocates for and connects multicultural talent to the marketing industry by fostering a culture of curiosity, creativity and craft to fuel a more equitable future for the industry.

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

About IAB

The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.

Media Contact:
Andrew Weinstein
202-667-4967
384557@email4pr.com

SOURCE TAG (Trustworthy Accountability Group)

https://prnmedia.prnewswire.com/news-releases/cross-industry-anti-fraud-efforts-saved-advertisers-10-8-billion-in-2023–302271031.html

CHICAGO, Oct. 9, 2024 /PRNewswire/ — Mavely, the Everyday Influencer Platform^®, today announced two new integrations for creators within their platform in partnership with LinkDM and Button, as well as updates to their influencer storefront product Mavely MyShop. These integrations add to Mavely’s robust suite of tools and give Mavely creators access to critical technology for free, with exclusive feature expansions – helping them execute smarter and more powerful content creation while realizing thousands of dollars in cost savings each year.

“Our goal is to make content creation and monetization for everyday influencers as accessible as possible, especially as we head into the holiday shopping season,” said Evan Wray, Mavely Co-Founder and CEO. “These updates to our products and new partner integrations give our creators the best technology the industry has to offer, all within Mavely. The tools help influencers be more efficient in creating and sharing polished, personalized content and more effective in building their income and extending their personal brands.”

With the addition of LinkDM and Button to its platform, Mavely is growing its integration partnerships that already include companies like Bitly, investing in its creators by providing them with tools many already use but may pay for out of pocket. Mavely is solidifying its commitment to being an all-inclusive and comprehensive solution for its creators through these integrations and expanded product offerings. More details on each below:

LinkDM x Mavely: Free Access to Key Features
Mavely has partnered with LinkDM, the #1 Instagram DM Automation Platform for Creators, to create a new LinkDM Mavely Pro Plan, available exclusively to Mavely creators for free via the Mavely app. Features include:

• Access to all current and upcoming LinkDM Pro features
• Ability to automatically reply to Instagram and Facebook comments with a DM, helping increase link clicks to Mavely links
• A custom Mavely Pro plan giving Mavely users an increased monthly send limit of up to 200,000 DMs each month, compared to LinkDM’s typical free plan (1,000 DMs each month), saving Mavely users more than $1,100 a year
• Access to LinkDM’s ‘Unlock’ (feature valued at $76) letting users link their last 200 Instagram posts and all future posts, compared to the free LinkDM tier that only imports the last 10 posts

Mavely chose to integrate LinkDM as it helps increase monetization across social media platforms. LinkDM messages have 92% average open rates, a 74% average click-through rate, and 68% increased engagement—making it a crucial tool for creators looking to automate their Instagram DMs and save time in their workflows. This integration will easily allow Mavely influencers to send affiliate links via DMs, with setup taking just 60 seconds.

“LinkDM is committed to user convenience by giving influencers and marketers a streamlined approach to increasing engagement by providing powerful Instagram DM automation tools,” said Abs Elmaz, LinkDM Founder & CEO. “By partnering with Mavely, we’re able to further that mission by combining intuitive DM tools to manage and share shoppable links on Instagram with enhanced click-through traffic to increase conversions – ultimately empowering influencers to enhance and optimize their business.”

Learn more about Mavely’s new LinkDM integration here.

Button x Mavely: Increase Sale Potential with App-to-App Deep-Linking
Mavely is expanding its pilot program with Button, an industry-leading deep-linking solution that optimizes affiliate traffic and user experience to Mavely. Through this new partnership, Mavely affiliate links to select retailers will be automatically optimized using Button deep-linking technology, eliminating the need for creators to toggle between software platforms or work with third-party vendors, which can incur additional fees. On average, this is expected to save creators over $1,000 per year compared to similar deep linking software. In addition to free access to this functionality, Mavely creators will be able to amplify links to other Mavely top retail partners across home, travel, and CPG categories.

App-to-app deep-linking, the technology featured in this integration, enhances sales by directing users to a specific page or product, from one mobile app to another. When a consumer clicks on a deep link in a social media app, they land directly on a retailer’s product page where stored preferences (like shipping address and payment methods) load automatically, easing the path to purchase. This process lets technology work for both the consumer and creator, enhancing a user’s buying experience, increasing conversion, and ensuring that Mavely creators receive attribution and commission for driving purchases through their affiliate links.

“Creators often face unnecessary friction when managing their content tools, which can limit their earning potential,” said Michael Jaconi, co-founder and CEO, Button. “Our goal is to simplify that process. By partnering with Mavely, we’re eliminating that friction. Creators can now easily link to retailers and focus on their craft, while retailers drive more value as creators deliver seamless, higher-converting experiences for users.”

Mavely MyShop Upgrades Enhance Shoppable Influencer Storefronts
Mavely MyShop is a space for creators to brand and personalize a unified, enjoyable shopping experience for their followers and is ideal for platforms like TikTok and Instagram with “link in bio” environments. In their MyShop, creators share their affiliate links integrated with curated content into pages, collections, feeds, and shelves.

This saves influencers time when promoting links and allows creators to showcase multiple shoppable products through visually appealing, eye-catching and easy-to-create posts — supported by AI post-assist features. Creators drive more conversions from a single link, showcase complete looks, and make it easier for their audience to enjoy a more personalized shopping experience across all platforms. Key Upgrades Include:

• Improved functionality for mobile-first creators
• AI-post-assist and personalization features to help maximize earnings
• Easier MyShop customization

“Mavely MyShop is the easiest tool to use on the market and serves as a one-stop shop for my audience,” said content creator Audrey Ross, who includes a link to her MyShop Modern Farmhouse Ohio in her profile bio across social platforms. “When new products launch within my niche that I like, I will create mood boards and post them in MyShop. I like how you can group all the links together and they’re attached to that post with a picture, so it’s an easy visual for the shopper.”

Learn more about Mavely’s MyShop upgrades here.

About Mavely

Mavely is the Everyday Influencer Platform^® that empowers real people to monetize their content by promoting the world’s favorite brands. Deploying a performance-driven approach to influencer marketing, Mavely’s network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase. Mavely is part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS). Learn more about Mavely at joinmavely.com.

About LinkDM

Founded in 2021, LinkDM has quickly become the #1 Instagram DM Automation Platform for Creators. Trusted by over 12,000 brands and creators, LinkDM gives users the tools to automatically reply to Instagram and Facebook comments with a DM, increasing website traffic and conversions. LinkDM users are sending millions of DMs each month, enhancing engagement and driving growth. The platform is Instagram-approved and free to get started. For more information, visit linkdm.com.

About Button

Button is a leading commerce optimization platform that uses AI technology to improve the performance of creator and affiliate marketing. The platform is used by the world’s largest retailers, publishers, and creator networks to drive better shopping experiences, improved attribution, and new inventory for retail media which combine to grow revenue for companies like Uber by 100% for the channels where Button is implemented. Button surpassed $1B in commerce per month in March 2024, and has been named a best place to work every year since its founding. It’s backed by Greycroft, Redpoint, Norwest, Icon Ventures, and Capital One. Learn more about Button at usebutton.com

Media Contact: mavely@teamlewis.com

SOURCE Mavely

https://prnmedia.prnewswire.com/news-releases/mavely-streamlines-creator-experience-from-post-to-purchase-with-new-linkdm-and-button-partnerships-and-myshop-upgrades-302270403.html

CHICAGO, Oct. 3, 2024 /PRNewswire/ — More than a quarter (28%) of consumers have purchased a gift based on a recommendation from a creator or influencer in the past year, according to a new study by Mavely, the Everyday Influencer Platform^®. This number increases to more than half (52%) and more than a third (36%), when looking at Gen Z and Millennials, respectively. Further, 34% of survey respondents said they are very likely or likely to trust a gift recommendation from a local or micro-influencer; with this number rising to 58% and 45% among Gen Z and millennials, respectively.

The study, which surveyed more than 1,000 U.S. consumers, aimed to understand shopping trends for the holiday season, specifically: the role of influencers in purchasing decisions and how and where most consumers plan to shop this year. While more than half (54%) say they plan to do most of their holiday shopping both online and in-person, surprisingly, older generations plan to do more of their holiday shopping solely online:

• Silent Generation: 30% online, 23% in-person
• Baby Boomer: 22% online, 20% in-person
• Gen X: 20% online, 24% in-person
• Millennial: 16% online, 20% in-person
• Gen Z: 15% online, 18% in-person

Gen Z: Most Influenced by Influencers
More than half (56%) of consumers say that a percentage of the gifts that they buy during the holidays are items they saw promoted by an online influencer or creator. Further, while younger generations may not do all of their holiday shopping online, they are the most likely to turn to online creators or influencers for inspiration via gift guides and recommendations:

• A quarter (25%) of consumers have used a gift guide to make holiday shopping decisions, this number rises to nearly half (47%) for Gen Z consumers.
• More than a third (34%) of consumers are likely to trust the gift recommendations from a local or micro-influencer, this number rises to more than (58%) for Gen Z consumers.

Gen Z: Easily Influenced, but Not Easily Sold
Influencers and content creators have a clear impact on holiday shopping decisions, yet not every engagement is a guaranteed sale. The majority of consumers (36%) say that they would need to see a product promoted by a creator or influencer two to three times before considering purchasing; with 23% of Gen Z saying they would need to see a product promoted four to five times.

“It’s no secret that Gen Z is the most online and connected generation, and also the most skeptical,” said Evan Wray, CEO, Mavely. “So it is not surprising that Gen Z consumers are turning to online resources like influencers and content creators who they trust for gift recommendations, and that they also need the most convincing to purchase. With Mavely, we aim to connect brands with potential customers via everyday influencers to create more authentic interactions and confident purchasing decisions.”

When asked which sources they trust the most for reviews or recommendations of products, consumers say friends / family (58%), product review sections on a retailer’s website (46%), and a brand’s own promoted content (27%). 

When purchasing a holiday gift, consumers say that customer reviews (39%), recommendation from a friend or family member (37%), and limited time deals and promotions (28%) are the top factors that motivate them to purchase a holiday gift.

“Consumers rely on who they trust when it comes to purchasing decisions, whether that be friends and family or customer reviews,” continued Wray. “Through Mavely, we’re putting a third group into the mix: everyday influencers – content creators who everyday people feel they can relate to and trust when it comes to what they buy. By working with these types of influencers, brands are unlocking a new and trusted road into their target audiences.”

For more information on Mavely, visit: https://joinmavely.com

Methodology
TEAM LEWIS surveyed 1,000 individuals in the U.S. All respondents were 18 or older, and the sample was census-balanced by age and gender. TEAM LEWIS collected data through an online survey fielded from August 28 to September 4, 2024. The survey respondents were independently sourced from Paradigm Sample.

About Mavely

Mavely is the Everyday Influencer Platform^® that empowers real people to monetize their content by promoting the world’s favorite brands. Deploying a performance-driven approach to influencer marketing, Mavely’s network of creators drives hundreds of millions of dollars each year in sales for brand partners across diverse niches and platforms, with attributable data from post to purchase. Mavely is part of Rhyz, a subsidiary of Nu Skin Enterprises (NYSE: NUS). Learn more about Mavely at joinmavely.com.

SOURCE Mavely

https://prnmedia.prnewswire.com/news-releases/new-data-gen-z-most-likely-to-trust-influencer-gift-recommendations-but-need-the-most-touchpoints-for-a-sell-302265923.html